Visibility and Citation Impact
publications is the first criteria for assessing a researcher output.
However, the main measurement for author productivity is the number of
citations, and citations are typically related to the paper's
visibility. In this paper, the relationship between article visibility
and the number of citations is investigated. A case study of two
researchers who are using publication marketing tools confirmed that the
article visibility will greatly improve the citation impact. Some
strategies to make the publications available to a larger audience have
been presented at the end of this paper.
Visibility and Citation Impact - Open Access Library