In order to improve the quality of systematic researches, various tools have been developed by well-known scientific institutes sporadically. Dr. Nader Ale Ebrahim has collected these sporadic tools under one roof in a collection named “Research Tool Box”. The toolbox contains over 720 tools so far, classified in 4 main categories: Literature-review, Writing a paper, Targeting suitable journals, as well as Enhancing visibility and impact factor.
Your “digital footprint” is everything you've done online, not just
your personal information. The things you've said, the things you've
tagged or liked or shared and what other people have said about
you. Remember that you are not only representing yourself, you are also
representing the university. If you already have personal accounts with
social networking tools are you happy to use these when sharing your
research or do you want to set up "professional" accounts? If you are
happy to use your personal accounts, we do recommend that you spend some
time tidying up your profile and look at your privacy settings - do you
really want new research contacts to see the Facebook photos your
friends have uploaded of you or for your account to bombard them with
game invites etc?
Saving time / online efficiency
If you think you might use several types of social media you should think about using a social media management tool such as Hootsuite.
This will help you to automatically share a blog post or a tweet or an
Instagram back through your other social media outlets. There are other
social media management tools available, but Hootsuite is user friendly
and free for individuals.
Most social media platforms either have in built time saving tools or apps you can use to help you. Did
you know that you can schedule tweets or blogs to appear at chosen
times, so you can build up a quick reserve of items to automatically
post at times when you know you will be busy (marking exams, on holiday
etc). Twitter has an advanced search which can help you to track down
people & conversations. You can also create specific lists within
Twitter so you can easily see what is being said on a particular topic.
Copyright
If you are going to share completed research, you must think about
copyright. Before you upload a copy of a published paper to your blog,
or a platform such as Academia.edu make sure you have the legal right to
do so. If you have published in a journal, you must check the
permissions from the publisher using the Sherpa Romeo database
and only upload permitted versions of a publication (you may have
written a paper, but the copyright may be held by the publisher, not
you). Similarly, if your research has been funded by an organisation or a
company, find out what they are happy for you to share publicly. Check
the Library’s copyright pages for more information.
Blogging about your research is
increasingly seen as standard practice. If you haven’t done it before it
can seem a daunting task. Look at the blogs of other researchers you
know (and ask them for tips), think about what works and just as
importantly what doesn’t work.
Some people blog about their research
and their daily life intertwined, some chose a more formal, structured
style. To write something interesting and successful you need to be
comfortable doing it. If you love photography, use photos in your blog;
if you are a visual learner then use infographs; if you don’t like
writing or are nervous, start off with short blog posts. It’s worth
saying again, you need to think about the audience you want to read your
blog. If you want to engage with companies then maybe a photo of your
dog reading your research paper isn’t the right tone, but for a group of
school children it might be a fun way to engage them.
WordPress
is a universally popular platform for creating blogs. It’s free and
fairly simple to use, enabling a good range of customisation. It also
works well with many other platforms, making linking and sharing easy.
The Conversation is a
collaboration between journalists and academics, committed to evidence
based articles. It aims to publish news and commentary style articles
that are free to read and republish. A particularly good tool for early
career researchers to investigate.
Hypotheses is
a free publication platform for scholarly blogs open to the academic
community in all disciplines of the arts, humanities and social
sciences. Run by Centre for Open Electronic Publishing (Cléo, France)
users must first submit a registration before taking part.
HASTAC
(The Humanities, Arts, Science, and Technology Alliance and
Collaboratory) is an interdisciplinary community of humanists, artists,
social scientists, scientists, and technologists that combines blogging,
networking, collaborative research, and teaching.
ScienceBlogs
is the largest online community dedicated to science and is a digital
science salon featuring the leading bloggers from a wide array of
scientific disciplines.
Why Sharing Your Research with the Public is as Necessary as Doing the Research Itself
14th November 2014
By Peter J Stogios
Every scientist knows that our work is filled with technical jargon,
complex ideas and concepts that can be difficult to communicate to other
scientists and even more difficult to the general public on the whole. I
don’t know many scientists that communicate their work to anyone other
than scientists in their field, their students, institutions and funding
agencies. Think about that. Hardly any scientist discusses their work
with anyone outside of the world of science. Most scientist’s work will
be published in journals that the public will never even have heard of,
let alone have access to, let alone actually understand.
I think this is a total travesty. In my opinion, it is critical for
academics to discuss their work with the public and a shame that this
does not happen more.
Why we should communicate with the public?
At a basic level, scientists serve the public interest. We work on
society’s biggest problems. The work we do is vital to understanding and
treating disease. We create innovations and products that change
people’s lives on a day to day basis. We drive economic development.
When it comes to academic research, scientists should not have a
monopoly on knowledge and its possession. If we make a discovery, it is
our duty to share it with the world. It is true that academic journals
have a central role in disseminating research, but I think it is a shame
that the public does not access these journals, nor are there many
generalist scientific journals that would be more accessible to the
public. Anyway, scientists don’t publish in generalist journals; they
only publish in established, rigorous and peer-reviewed journals. This
is as it should be, because peer review is an essential component to
producing and communicating quality research, but an unintended
consequence of this is that the vast majority of research science is
isolated to those ‘in the know.’
A further consideration is that it is the public, as tax-payers, that
fund research and expect results. We should be obligated to disseminate
our work in a form that is accessible to the public. Thankfully, many
funding organizations now mandate their research be published in open
access journals, so at least the public does not have to pay to gain
access.
Why don’t scientists value communication with the public?
I think much of the blame can be placed on scientists: too often we
isolate ourselves from connecting with the public. Many colleagues have
told me they think it is futile to talk about the details of their work
to the public, so rather than making the effort to explain their work in
terms understandable to non-scientists, they don’t even try.
I have also heard from scientists that the ‘framing’ of their
research by non-technical publications or media outlets distorts from
the accuracy and purity of their work. ‘Framing’ can mean presenting the
underlying science in a way that is inaccurate or exaggerates the work,
or even worse, using science to advance an agenda or to influence
others. This is certainly true, as I frequently read articles in
newspapers or magazines about science that are amazingly inaccurate or
use a scientific study to advance controversial public policy. But I
think part of the blame may lie with the scientist themselves: perhaps a
tighter engagement between the researcher and the media would allow for
stricter oversight of the accuracy and explanation of the science. This
is a complex problem and unfortunately instead of engaging to address
the problem, most academic scientists disengage themselves from
communicating with the public in this way.
Also, the research performance of academic scientists, and therefore
their funding, is rarely based on how they connect their work with the
public and so the researchers have no incentive to try.
This fundamental communication disconnect has lead to a perception of
scientists as aloof, is often taken advantage of by filmmakers to
create caricatures of scientists (sometimes humorous, sometimes not), as
awkward, misunderstood, socially inept creatures. I think this is a
real problem–the public always has preconceptions about scientists that
are usually totally inaccurate!
Why bother communicating your science with the public?
Some scientists claim that communicating our science to the public is
a distraction from the nitty gritty of doing science and publishing
papers. Certainly communicating with the public takes time and effort to
perform properly, but there are numerous benefits for a scientists?
career, along with benefits for the public.
Benefits to the scientist:
Outreach to the public and wider scientific community can lead to
unexpected new connections and new ideas that could stimulate your
research.
Sharing your science with the world directly brings attention and
respect for your work, which clearly has career advancement benefits.
The act of communicating itself helps to better organize thoughts,
allows for identifying the critical/most important elements of your
work, encourages creating better technical and non-technical
presentations of your work, and improves overall writing and oral
presentation skills.
The public (taxpayers) gain a better understanding of your science
and therefore may be more entitled to support research funding increases
in the future.
It’s fun! Telling others about your work can be very personally gratifying.
Benefits to the public:
The public gains a personal connection with the people doing the science.
The public is entitled to access to the science they fund.
The public actually is interested in your work.
Your science is cool! The public is always fascinated by discovery,
especially if involves an emotional connection to some aspect of their
life. Never underestimate their caring and interest.
Conclusion
There are many ways scientists can communicate more directly with the
public. These include writing a personal blog, updating their lab’s or
personal website to be less technical and more accessible to
non-scientists, popular science forums and message boards, and engaging
with your institution’s research communication office. Most
organizations publish newsletters or create websites showcasing the work
being done, and act as intermediaries between the researchers and the
media. Scientists can and should interact more with these communicators.
Most academic scientists are so focused on the technicalities of
their work and meeting the requirements of their funding agencies that
they lose sight of the larger picture. We serve the public interest, not
just our own scientific interest and curiosity, and so we have an
obligation and duty to share our results. I think most scientists have
not given much thought to the benefit they might receive from such
communication, or shy away from the complications involved. I hope that
the readers of this blog will give some thought to the points I’ve
raised and consider whether their legacy would be better served by
confining their research to the closed world of science and the ivory
tower or by getting the word out to a larger audience.
About the Author
Peter J Stogiosworks at the University of Toronto and is a PhD Biochemist.
The Importance of Communicating Scholarly Research with the Public
By:Haily Merritt
Monday, January 22, 2018
We
live in the Information Age, under the reign of the Internet. The
answer to just about any of our questions is available with a quick
Google search. At the same time, it’s virtually impossible to sift
through everything available for a given field.
This is true in
academia as well. If research scholars struggle to keep abreast of the
latest work, how can the public, especially those with no scientific
training, be expected to be aware of the latest innovations to make
informed decisions, both politically and in daily life?
The burden here is on researchers to share their work.
There
are numerous reasons why scientists and researchers should be motivated
to share findings with the public, some altruistic and some selfish.
Perhaps
surprisingly, incorporating the public in discussions of research can
improve both the skills of the researcher and the quality of the
research itself.
Dr. Peter Stogios, a biochemical researcher at the University of Toronto, wrote in a guest blog for Digital Science1
that “[t]he act of communicating itself helps to better organize
thoughts, allows for identifying the critical/most important elements of
your work, … and improves overall writing and oral presentation
skills.”
Certainly this is true when presenting research to
colleagues, but discussing research with the public necessitates more
critical thinking about how to present complex concepts in a clear and
simple way.
In a bulletin about the benefits of public engagement disseminated by Research Councils UK2,
Dr. Alan Winfield, Professor in Robot Ethics at the University of the
West of England-Bristol, claims that “[e]ngaging the public in…
interpretation of research results can directly improve the depth and
quality of that interpretation and feedback into new research
questions.”
IU Associate Professor of Informatics Dr. Cassidy
Sugimoto corroborates this, asserting that communicating science
research with the public is not just an obligation for researchers, but
an opportunity. “There is a good deal of translation that happens
between how scholarship is presented to other scholars and how it is
presented to the public. In having to process that translation, I
believe scholars can find insights into their own work and identify
assumptions that may be hindering their progress.”
In addition to
improving their work, researchers who engage with the public find that
wide dissemination of their work attracts more people to it, from people
who will cite their papers to graduate students to collaborators. High
profile researchers have more academic capital in the form of citations.
Good graduate students can improve the quality and notoriety of a lab.
Good collaborators can provide access to novel data sets or populations
in addition to expanding research and professional networks.
Funding
institutions increasingly seek out work labeled “interdisciplinary” or
“interdepartmental,” and funding program officers note researchers that
do a good job of publicizing their research. Additionally, being able to
clearly communicate scientific research to the public improves how well
you can communicate your work with funding institutions.
While
researchers get their money from funding institutions, like the
government, government-affiliated funding institutions get their money
from the public. It follows, then, that the public deserves to
understand what their money is supporting.
Dr. Sugimoto believes
that “democracy is dependent upon an informed citizenry.” So, it isn’t
just that the public deserves to understand research, but they need to understand in order for our democracy to function properly.
Hearing about the latest research directly from the experts seems like the best way to go. Furthermore, the public trusts
science leaders. According to a 2016 Pew Research Center survey, 84% of
the public express at least a fair amount of confidence in medical
scientists, and 76% of the public shows at least a fair amount of
confidence for scientists generally. More than this, Americans typically
regard science leaders as knowledgeable and impartial and believe they
should be influential in decisions about topics that relate to their
work.
Some researchers protest this, saying there can be risks
involved in distilling complicated research. Important details may be
suppressed. Sometimes, Dr. Sugimoto says, this is done by researchers in
the form of TED (Technology, Entertainment, Design) talks. Other times
it might be done by an intermediary, like a journalist. Often, though,
the public is more likely to read headlines than the source paper.
Thus,
it’s up to researchers to take publicizing their work into their own
hands. Those with higher profiles might catch the attention of
organizations like TED (Technology, Entertainment, Design), a nonprofit
well-known for their short and accessible talks about a huge variety of
topics.
While research presented at TED talks is perhaps
oversimplified, sometimes it can be enough to stir up enthusiasm or
awareness in the public about a particular topic. Additionally, they
have become common tools for instructors to use as they are often shown
in classrooms to introduce a perspective on a particular topic. Using
TED talks in class can be a useful technique for encouraging scientific
careers and inspiring critical thinking in young scholars as well.
So, then, what strategies can researchers use to get their work out there?
Social
media is perhaps the most obvious answer. Many scientists have taken to
Twitter to tweet links to their papers. One scholar suggests that
scientific social media accounts should drive readers somewhere, instead
of being the ultimate source of information. For this reason, some
scientists also blog about their research or pop science issues in their
field.
In such contexts, it is important to consider one’s
audience. Those viewing a scientist’s tweets may not be the same people
reading scientific blog posts. To remedy this disparity, it’s important
to not get caught up in jargon.
Dr. Sugimoto takes advantage of
multiple strategies. “I tend to use Twitter to reach a global scientific
audience,” she says. “I find that I am able to start dialogues and get
feedback on my work from other scientists.” Beyond communicating with
other scientists, Dr. Sugimoto has found that “newspapers and magazines
still have a far greater reach into other sectors than [her] own social
media channels.” Relying on journalists, then, is still necessary.
Although
it may be impossible to learn everything, we have better access to the
world’s shared knowledge now than ever before. As researchers, the best
way to ensure continued open access to information is to take an active
role in sharing one’s work. Whether you choose Twitter, TED talks, a
blog, or journalism to get the word out, the importance of being vocal
about your findings beyond peer-reviewed journals transcends the
importance of the work itself.
There are many Twitter marketing strategies. Some new, some old. Some
are a little shady. Some serve to grow an audience, some to increase
reach, some to engage with your followers, and some to build a
community. Some Twitter marketing strategies work better with a huge
following, some work better in a small but tight-knit community and some
don’t need an audience at all.
Some Twitter marketing tactics require content, some don’t. Some
Twitter marketing strategies focus on specific Twitter features and
others utilize all that is needed.
From my experience I would say, the best way is to combine a couple
of different Twitter marketing strategies to come up with your own
Twitter marketing strategy and focus on reaching your marketing goals.
To find your own set of activity on Twitter that brings new followers
to your Twitter account and increase your reach on Twitter, you need to
know about the tactics you could use first.
Twitter has changed a lot in the past 10 years or so. The feed
changed from purely chronological to around half of Twitter users using
the best tweet feed which is algorithmic.
That means that tweeting is not enough anymore. You need to build
engagement on your Twitter account. Engagement has become much more
important if you want to grow an audience.
Without any followers, everything gets harder on Twitter. A couple of
followers can change everything. Followers add to your credibility and
inspire trust that your account is not a bot or spam account. But the
truth is, even with a large audience on Twitter, just tweeting random
stuff is not enough. Even if it does not seem random to you, tweeting
your blog posts and products will not do a lot to grow your email list
and sell your products.
You need to have a purpose with your tweeting. And this purpose needs
to be more about connecting with your audience and people from your
niche and building community than about selling products.
But you have to understand Twitter a little better and learn how to use it to your advantage – or you can get frustrated fast.
The Twitter marketing strategies in this post are not simple tactics
to get your first followers. That is a topic for another blog post.
Here are 2 Twitter marketing strategies, that will boost your reach
and increase your followers on Twitter even if you already have a
growing audience on Twitter.
#1 Twitter Endorsement Strategy
This Twitter marketing tactic is all about building community,
increasing your reach, and connecting to more people from your niche.
This Twitter marketing strategy is about utilizing the option to
@mention other Twitter accounts in and making other Twitter accounts
react to your tweets. The idea is to use @mention strategically in your
tweets to inspire retweets, comments, and likes from these mentioned
accounts.
This will increase your reach and bring your Twitter account in front of a larger audience.
To make this work you need a reason to endorse and mention another person or business and their Twitter account in your tweets.
Do you need an example?
Let’s say you have a blog post that rounds up the best content from
your niche in the past 2 weeks. In this blog post, you have a collection
of blog posts from other bloggers that you recommend to your audience.
When you tweet this post, you can either mention a couple of Twitter
handles of these blogs that you mention in your blog post. Or you can
even create a couple of tweets that each mention one of the recommended
blog posts.
The 6 most important
blog posts about knitting from the past week including inspiring content
from @twitterhandle1 and @twitterhandle2 LINK
Why is this a valuable Twitter marketing strategy?
Mentioning other Twitter accounts with a tweet that appreciates their
work and expertise will often earn you retweets and likes from the
mentioned Twitter accounts. This way you increase the reach of your
tweets in a targeted audience.
At the same time, you appear on the radar of people from your niche
like tool providers, bloggers, and experts from your niche. They become
aware of your blog and work and will notice the awesome content you
provide.
This builds community and your blogging connections.
Quote: Social Media is about the people!
How can you execute this strategy?
As I mentioned in the example above, you can start this strategy with
a regular roundup post of the best content you read from your niche in
the past week or month. The advantage of this strategy is that you
easily create a new piece of content that already has a marketing
strategy built into its core.
Example blog post for the Twitter endorsement tactic
But that is only one idea to do this. There are many more content
ideas that allow you to create tweets with @mentions of Twitter
accounts:
A list of your favorite tools you are using
A list of Twitter accounts from your niche you recommend following
A list of podcasts you are listening to
You can create expert roundups
Conduct interviews with people from your niche.
With all this content, you can mention the relevant Twitter accounts.
Another idea for @mention tweets is to start a discussion with a
relevant question and ask some experts from your niche for their
opinion. The best way is to have a friend or colleague that you can ask
to join in to get the conversation going.
You see that there are endless options for content and tweets that mention other Twitter accounts.
You should not overdo it.
Don’t create tweets mentioning the same Twitter account over and over
again in quick succession. That would be very annoying to the mentioned
Twitter account and the positive effect of the endorsement would blow
up.
Take it a step further
Creating content and tweeting with mentions of Twitter accounts is
not the end of it for the endorsement strategy. So far, the idea was to
mention one or two Twitter accounts in one tweet and earn a retweet
and/or like. But you can take this endorsement tactic a lot further.
Here are a couple of ideas:
Involve your audience
You can ask your audience for ideas about who you should include in a
content roundup or whose opinion would be of interest to them in an
upcoming article.
Start the conversation and keep it going.
Keep in mind, that you want to become part of the Twitter community from your niche!
Engaging your audience is a valuable tactic to achieve that.
With the recommendations, you now have to reach out to the people and create the content.
Hopefully, some of your audience will remember the discussion about
who you should involve once the actual blog post comes out. This has the
power to increase the traffic to the content.
Establish a complete process
The endorsement tactic can become part of a complete process.
Here is an example:
Invent a competition for the best blog from your niche and ask for recommendations in the comments of tweets.
Come
up with a way to select the top four of all recommendations, be
creative maybe you find a way to include your audience in this selection
as well.
Now, create a Twitter poll to have people vote on it.
You
have to let the nominees know about the poll so that they have a chance
to let their audience know about it and ask them to vote for them.
Once
you found your winner, announce it. Create a badge for the winner.
Think about a prize you could give. Maybe 6 months free for your tool
subscription? Or a free membership in a course?
Become creative! There are endless reasons why mentioning other Twitter accounts can be legitimate.
What can you expect in return?
Everything can happen. From a retweet and a like to a mention of your content on other social media channels.
I once wrote a blog post about the best marketing blogs I recommended reading.
We tweeted about it. And Content Marketing Institute not only tweeted
the post. They also posted our blog post on their Facebook Page.
That was when we were just starting out with content marketing and
social media marketing. These tweets and a post on CMI’s Facebook
channel were huge for us!
Other bloggers on the list also tweeted the post – including big names in the marketing sphere like Bryan Kramer.
What to consider
In marketing, we like to find something that works and then scale it –
meaning do more of it. With the endorsement tactic you have to be
careful not to overdo it or you could hurt your success. Here are a
couple of things you need to consider with this endorsement tactic:
Don’t mention the same Twitter account over and over again. Yes,
you can repeat tweets on Twitter – but these endorsement tweets should
not get boring to the mentioned Twitter accounts.
Don’t aim for
the largest Twitter accounts with the most followers. These accounts are
usually not the most responsive. Your mention will get lost in the
noise. You will have better results with smaller or medium size Twitter
accounts.
Don’t be afraid that someone could gain something from your tweets. You will win more in the long run!
Always
have a reason to mention someone or this tactic will turn more spammy
than endorsing. Make your tweet an appreciation of the expertise and
work of those you mention. Ego is a great factor to play in marketing.
If you can make it work in your favor you win
Twitter is not necessarily about using ONE tactic. The combination of
various tactics is what will give you the best results – and what will
make using Twitter for marketing so much more fun!
You will get the best results if you combine the best Twitter
marketing tactics that are best suited for where you are on your Twitter
marketing journey.
When your audience is not yet huge, when you want to grow followers
and reach, you need to focus on other tactics as when you are already
famous and need to focus on keeping in touch and still building
community and keeping up engagement.
#2 The Pay-it-forward Twitter marketing strategy
While sometimes marketing requires some selfishness to achieve your
goals, social media marketing should also consider how we can help
others.
The Twitter marketing tactic I am presenting to you now is all about
promoting others. And here is why that works wonders if you are looking
to increase your followers and reach.
If you are too afraid that someone else might profit from something you do on social media it is your success that will suffer!
Social media (and Twitter) pays you back manifold for being kind, helpful, and appreciative.
That is what this Twitter tactic is all about: Pay-it-forward and it will come back to you.
Example of a Tweet Paying it forward that earned a retweet
On Twitter, that means helping others with a tweet once in a while (or even a little more often.)
Here are some examples of what you can do to pay it forward:
You can curate content and tweet it with a simple “via @twitterhandle” added to the tweet.
You can recommend a tool and add a “by @twitterhandle” to the tweet.
You can quote an expert – and don’t forget to let them know with a @twitterhandle mention in the tweet.
Why should you do this?
Because people will notice you as a nice, helpful and knowledgeable
person in your niche. Even if they have never heard about you, some of
them will check you out if they don’t know you yet and they will like
that you mentioned, recommended, or quoted them.
One day people will in turn tweet one of your blog posts, mention you in a tweet, link to your blog, or recommend your product.
Well, true: They will only do that if your content is great, your
product useful, and your Twitter account is not-spammy and tweeting
valuable stuff. So you better have a great blog that people feel good
about sharing
This tactic does not (only) work on Twitter. And you may already be doing it in various forms:
If you link to other blogs.
If you write a (positive) review for a tool.
If you curate content for social media – or your blog posts.
If you mention a product in a podcast – or on Instagram.
On Twitter, it is just so much easier and it does not cost you much
effort. Plus, a tweet that you send to promote someone else does not
take anything away from your own Twitter marketing power. This tweet
does not keep you from sending more tweets to promote your own blog.
Because you can always tweet more – except if you are already spamming
Twitter.
And these tweets add value to your Twitter account as well. Win-win.
Plus, you will get something in return. Maybe not today, maybe not tomorrow.
Maybe with a link to your blog in an upcoming blog post. Maybe with a
mention of your blog or your Twitter account on a list of blogs. Maybe
with a tweet promoting one of your blog posts.
This simple tactic is perfect to combine with the endorsement tactic.
You could even regard it as a slightly simpler version of the
endorsement tactic. Because it does not require you to create any
content and you can still @mention a Twitter account.
To answer a question I got about the endorsement and the
pay-it-forward tactic: Yes, these tactics work really well even if your
Twitter account is still small and you do not have many followers.
Twitter is a very open community, and people pay more attention to
your actions than to the size of your Twitter audience. They watch their
notifications and notice that you mentioned them in a tweet – often
they don’t even check how many followers you have and are just nice to
you in return.
And yes, many people are personally active on Twitter, not everything
is automated. More conversations are happening on Twitter than you may
have thought.
Both Twitter tactics that I presented to you in this post are a way
to become part of the conversation on Twitter and build a community on
Twitter.
Yes, you may mention someone in a tweet and they don’t react.
But so what, what did you lose?
You sent a tweet that was relevant to your audience. If the mentioned
Twitter account did not react, you did not lose anything – if they do
react, you can only win.
Successful Twitter marketing is the strategic combination of multiple
Twitter tactics to join the conversation on Twitter, build a community,
and engage with your audience. That is what the endorsement tactic does
for you and that is also what the Pay-it-forward tactic is all about.
Final words on Twitter marketing strategies
If you want to grow on Twitter you have to remember that Twitter is a social network. It is not a shoutout channel.
Even though you need to focus on how to get your blog, content, and
message to your audience, you also have to consider how you can become
socially involved with your audience and experts from your niche. For
marketing success on Twitter, you need to build a community.
The two Twitter marketing strategies in this article are all focused
on building community and increasing your reach and audience on Twitter
at the same time. Because growing an audience on Twitter depends to a
large part on your targeted social skills.
Learn more about Twitter marketing in my mini email course:
Nader
Ale Ebrahim received the Ph.D. degree technology management. He was
working as a Visiting Research Fellow with the Centre for Research
Services, Institute of Management and Research Services (IPPP),
University of Malaya. He is currently working as a Senior Lecturer with
the Office of the Deputy Vice-Chancellor, University of Malaya, and an
Adjunct Lecturer with Alzahra University. He is also a Freelancer
Consultant in research visibility and impact. He has more than 23 years’
experience in the field of virtual research and development teams. He
is well known as the creator of “Research Tools” Box. He believes that
the research cycle does not end with publications alone, thus he
encourages pro-activeness in dissemination of research ou...Show More
WordPress
is a universally popular platform for creating blogs. It’s free and
fairly simple to use, enabling a good range of customisation. It also
works well with many other platforms, making linking and sharing easy.
Hypotheses is
a free publication platform for scholarly blogs open to the academic
community in all disciplines of the arts, humanities and social
sciences. Run by Centre for Open Electronic Publishing (Cléo, France)
users must first submit a registration before taking part.
HASTAC
(The Humanities, Arts, Science, and Technology Alliance and
Collaboratory) is an interdisciplinary community of humanists, artists,
social scientists, scientists, and technologists that combines blogging,
networking, collaborative research, and teaching.
