Strategies to improve research visibility and impact
- Publicise yourself and your research; for example, put a message and hyperlink to the article in your Email signature box.
- Write a review, reviews are more likely to be cited than original research papers.
- Promote and present your work at
conferences, with colleagues and through your student body. Persuade the
organizers of a meeting or conference to make publicly available the
presentations made at meetings; not just the published abstracts.
- Set up a web site devoted to your work
and research projects and post links to manuscripts of publications,
conference abstracts, and supplemental materials such as images,
illustrations, slides, specimens, and progress reports on the site.
- Ideas travel through networks and relationships. Build on these and be opportunistic.
- Use your Facebook account, blogs, and social networks. Start a blog devoted to the research project.
- Consider communicating information about
your research via Twitter. Twitter provides an efficient platform for
communicating and consuming science.
- Take advantage of SEO (search engine
optimization) tips to enhance retrieval of your research project web
site by search engines. Work with your webmaster to make sure your web
page titles describe the content of the web page and include the name of
your research project. Include meta tags in the page header section
that include appropriate keywords to describe the content of the page.
Search engines look at this “hidden” content and use it to determine
search results page rankings.
- Research is not just text and figures.
Create a podcast describing the research project and submit the podcast
to YouTube or Vimeo.
- Issue press releases for significant
findings and partner with the organisational media office to deliver
findings to local media outlets.
- Provide seminars to other institutions/scientists, policy makers, practitioners to discuss the research project.
- Consider discussing the results of your
research with policy-makers and other governing bodies that issue
policies, guidelines and standards.
- Sign up for other social networking
sites to increase your visibility and connect with colleagues. Some
useful sites are ResearcherID or LinkedIn. Sites such as Nature Network
allow and encourage interaction between users. Social network tools
provide a forum for disseminating your research, promoting discussion of
your work, sharing scientific information, and forming new
Routledge Education Arena - Profile: Professor Dr Christine Pascal OBE