publishers make every effort to ensure articles are found online,
quickly and accurately, ideally within the top three hits. The key to
this is the appropriate use of keywords.
Recent evidence suggests that a strong
correlation exists between online hits and subsequent citations for
journal articles. Search engines rank highly as starting points.
Students are increasingly more likely to start their research by using
Google ScholarTM, rather than by the traditional starting point of
Abstracting and Indexing resources.
We know that the use of keywords helps to increase the chances of the article being located, and therefore cited.
Many search engines have their own algorithms for
ranking sites, some by ranking the relevance of content and links to
the site from other websites. Some search engines use metadata or
"meta-tagging" to assess relevant content. Most search engines, however,
scan a page for keyword phrases, which gives emphasis to phrases in
headings and/or repeated phrases. The number of other sites that link to
a web page also indicates how that page is valued.
Authors should know the key phrases for their
subject area. Reference to an established common indexing standard in a
particular discipline is a useful starting point - GeoRef, ERIC
Thesaurus, PsycInfo, ChemWeb, and so on.
Keyword terms may differ from the actual text
used in the title and abstract, but should accurately reflect what the
article is about. Why not try searching for the keywords you have
chosen, before you submit your article? This will help you see how
useful they are.
At Taylor & Francis, we are continuously
working to improve the search engine rankings for our journals. Our
linking program extends to many Abstracting and Indexing databases,
library sites, and through participation in CrossRefTM.
Taylor & Francis Author Services - Writing your article