Friday, 8 May 2015

Promote your article


Promote your article

We are committed to promoting and increasing
the visibility of your article and would like to work with you to
promote your paper to potential readers.
Listed below are some simple and effective methods to promote your paper to reach the widest and most appropriate audiences.

Author eprints

Eprints are a link you can share with up to 50
colleagues and friends, giving them free access to your article.You can
share your eprint link in any way you like – some authors put it at the
bottom of their email signature, some email it direct to 50 people in
their contacts list and some post it on social media (e.g. Twitter or

Image: author eprintsUsing
the eprint link directs people to your article on Taylor & Francis
Online, enabling every download (and citation) to be tracked so you can
see the impact of your work.

All named authors with email addresses get 50 free eprints, so
if you collaborated on a paper with three other researchers, this means
you get 50 free eprints each (that’s 200 eprints to share). Author
feedback tells us this is a highly effective way of drawing attention to
your research, so please do use them.

The link will also continue to work after 50 people have
downloaded your article, by directing them to the article's abstract
page. And, as the author, you will always have free access via My authored works.

Find out more about using your eprints.

Email signature

Use your email signature to tell people about your article. If
you would like to include a free banner like the sample below, then
please fill out the banner request form.

Example email signature banner

Reading lists

Add your article, or the journal, to your students' reading lists as essential reading.

Webpage links

If you have a profile page on your institution's website, a
personal webpage or sites for any projects you are involved with, please
include a link to your article on Taylor & Francis Online. The more
links there are to your article, from a range of websites, the higher
it will appear on search engine results.

Social media and online sharing

  • Twitter and Facebook: authors are increasingly promoting their content via Twitter and Facebook
    so it can be picked up by other researchers and practitioners. It's
    quick and easy to place an announcement on your Twitter or Facebook
    page, highlighting the publication of your article with a link to direct
    people to the version of record on Taylor & Francis Online. Find
    out more about how to tweet your research.

  • LinkedIn: If you have created a LinkedIn profile that summarizes your professional expertise and accomplishments, why not include a mention of your articles?

  • Join academic social networking sites: academics, researchers, and practitioners are increasingly using social communities such as, where you can also post details of your publications.

  • CiteULike: you could add your article to your personal CiteULike
    library to share with others, which helps them discover literature
    which is relevant to their field. You can help with this process just by
    using CiteULike and through the invite a friend feature.

  • Discussion lists: post a short message to any
    discussion lists you are a member of, letting people know that the
    journal's latest issue, which includes your article, is now available.
    The easiest way to do this is to register for the table of contents alert
    for the journal so you can forward the email once you have received it.
    When browsing our content, at the top of the page (under the journal
    cover image) you can click on the Alert Me button.

  • Blogs: if you blog, don't forget to inform other users about your article. Find out how to make blogging work for you.

  • Library recommendation

    Check your institution has a subscription to the journal. If not, recommend it for the next subscription year.


    Register for a unique ORCID author identifier and add details of the article to your profile.

    Video abstract

    Consider producing a short video or audio recording in which you briefly outline the scope of your paper. Let us know if you do produce a video, so that we can help you to promote it.

    Book authors

    Image: pencil and notepadIf you have written a book that Routledge has published, you may be interested in how your book is promoted so that it reaches its intended audience, and how you will be supported as an advocate for your book.

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