Toolkit: Book Author Promotion
If you only have time to do a couple of things, we recommend the following:
- Check that your own institutional library has a copy of your book.
- Ask your co-authors/contributors to help with the promotion by forwarding a link to the promotional toolkit.
1. Online Booksellers: Take advantage of the power of Amazon
people buy books from Amazon than from any other bookstore. The
different Amazon sites offer many services to help authors promote their
work. What should you look at?
- Read these simple tips to
help you focus on the key activities, including encouraging customer
reviews, providing keywords, creating your own author page, and more.
makes sure information about your book is correct and feeds to Amazon
six months ahead of publication – you don’t have to do anything for this
2. SEO (Search Engine Optimization): Make your book more discoverable online
Engines, such as Google, view links to your book's website in the same
way a book-buyer might consider a positive review. The more links to
your book that there are on various webpages, the more Google will value
and highlight your content. Key opportunities include:
- Link to your book's Wiley.com page from your profile page on your institution’s website.
- Reach out to other members of your community to get them to link to your book content as well.
How to promote your work using ‘off-page’ SEO
3. Social Media: Share with your network and beyond
- If you use Twitter, Linkedin, or Facebook,
share information about your book. Remember to include the title,
plus a link to your “Buy the Book” page (www.wiley.com/buy/yourISBN).
with whoever is managing the social media site(s) at your place of
work, or academic society, and ask them to mention your book – both
before publication and at launch.
- Engage with relevant Wiley social media accounts. Email your Marketer for more information.
How to promote your work through LinkedIn
The power of a hashtag: Twitter tools you need to know about
Six powerful ways to market your book on Pinterest____________________________________________________________________________
4. The Wider Web: Increase your web outreach
a book cover on your faculty or professional website. Include a sample
chapter (Wiley can provide this, but remember to ask your Editor for
permission), as well as a link to buy the book.
- If you run a blog, add a post about your book. If you have a contact who runs a blog, ask them to feature a review of your book.
- Find a Wikipedia page on a topic related to your title, and add a reference. See the Wikipedia guide page for more information.
- Add to your listed publications on ResearchGate.
- Upload your table of contents or a summary slide about your book to SlideShare.
How to promote your research through blogging
5. Conferences: Make the most of meeting your fellow professionals
is still a key way to share the importance of your book. Think about
your next conference and consider the following activities:
- Mention your book in sessions where you are a panelist or presenter, or add a slide at the end of your PowerPoint presentation.
- Take a copy of your book with you (as space permits), and show it to colleagues as part of any networking.
How to become a master presenter
So you want to create a webinar? Six tips for success!
6. Publicity: Talk to the media through your local press office or the Wiley Newswire
publication date approaches, let your institutional press office know,
and they can arrange for any suitable publicity. No permission is
required from Wiley but please include the book name, ISBN and “Buy the
Book” page information (www.wiley.com/buy/yourISBN).
- All newly
published books are promoted through our Newswire e-alerts which target
book reviewers and journalists. If you have contacts at a journal in
your field, let them know about the publication of your book. They can
email firstname.lastname@example.org if they would like to request a review copy.
will feature all relevant reviews on your individual book webpage on
www.wiley.com. If your book wins any prizes and/or awards, please also
let us know. We will promote the details on your webpage, as well as in
our e-newsletter: To Our Authors.
7. Email: Personally share links with or recommend your book to colleagues
- Add a link to your book in your email signature. See example below
Doing Ethnography Today
publishing a textbook, recommendations amongst faculty and students
will be key to the success of your book. If you have any contacts that
you feel might adopt your book or recommend it to their students, email
the list to your Marketer.
- Email your contacts
before publication to let them know you are writing a book, and then
again when the book is published. Tell them how they can connect with
you, as well as where they can buy the book
(www.wiley.com/buy/yourISBN). If not buying directly, encourage them to
recommend your book to their institutional library. Remember to check that your own institution has a copy.
8. Multimedia: Record (and share) your views on the significance of your book
and podcasts can be a great added feature for some books, and can help
increase sales. However, they need to be interesting and add value to
They should cover more than “buy my book” or “this is what my book is about”. How can Wiley help?
you would like to create your own video or podcast for your book but
would like ideas for an effective angle, contact your Wiley Marketer.
- Where relevant, we may include your video/podcast on your individual book webpage at www.wiley.com
Toolkit: Book Author Promotion | Exchange | Wiley