How to maximize the impact of your published research
So you have published your research, your
publisher is working hard to market your work, but how can you give your
paper that extra push? How can you maximize the impact of your
Listening to our authors, we hear three key consistent requirements:
1. Authors want to publish their work quickly
2. Authors want their work to be discovered, and
3. Authors need more support complying with funder mandates
To address the second point (Authors want their work to be discovered), we developed Wiley’s Journal Author Promotional Toolkit.
This focuses on maximizing article discoverability. Wiley works hard to
ensure visibility of the work published by our authors – we also want
to help our authors to promote their work themselves.
“There is a need for a centralized source of useful
information concerning online techniques and strategies to maximize the
visibility and impact of published content.” Professor Christine Bond, Editor, International Journal of Pharmacy Practice.
What exactly does the promotional toolkit cover?
The toolkit is structured by promotional tool making it easy for authors
to identify the different activities they can undertake. It covers
Search Engine Optimization (SEO), Conferences, Publicity, Social Media,
The Wider Web, Multimedia and Email. Within each section, there is
guidance and tips for things to try out. Furthermore, the sections
include links to the latest (relevant) blog posts from the Wiley Author
(Blog) Series – what you are currently reading now.
How can you use the promotional toolkit?
We purposely chose the name ‘promotional toolkit’ to illustrate the
concept that this is a ‘kit’ of valuable information, which is
structured by promotional tool. We envision that different parts of the
toolkit will appeal to different authors at different times – depending
on what your particular needs are. So it’s ready with all the key
information you need, when you need it. We recommend that authors use as
many of the promotional tools as possible – to maximize the likely
impact – but we also appreciate that everyone has their own level of
comfort and available time. So focus on what works for you.
How up to date is the promotional toolkit?
To really make this a valuable resource for authors it needs to be
updated regularly, and that’s our goal. For example, we recently
released the blog post How to promote your research through blogging
so we added this to ‘The Wider Web’ section. So whether you need
guidance on using social media, tips around search engine optimization,
or want to learn more about what really appeals to journalists, add the Journal Author Promotional Toolkit to your list of web favorites.
How can you help shape the toolkit’s future?
We want to make the promotional toolkit as relevant and useful as possible. So let us know what you think. How can we improve this? What would you change? How likely would you be to use the toolkit to promote your own research?
How to maximize the impact of your published research | Exchanges