5 Ways to Promote Your Research on Social MediaLavina Miranda, M.S. |
you want people to read your papers, make them open access, and let the
community know (via blogs, Twitter, etc.) where to get them.”
media does not just benefit the general public, but also business
people, scientists and researchers, students, and teachers. Social media
is a free method for authors, researchers, and scientists to reach out
to the world and promote their work. It has now successfully become a marketing platform that offers benefits not only to researchers but also to their target audience.
difficult for a scientist to only spread the results of his/her research
through posters and conferences. Social media platforms can offer a
much greater reach than a conference.
scientists, these tools offer a powerful platform to accelerate or
create new contacts with fellow researchers, increase article citations
and enhance communication between peers.
way to promote your research on social media is to keep your target
audience updated on the science that you are involved in. Researchers
can discuss or show how their science/research is being performed. This
can involve anything from videos or updates on how a particular research
project is progressing. Another good way is to talk about the science
behind research papers of interest, the set-backs faced while carrying
out a particular project, how this research will benefit society, etc.
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that scientific articles that are tweeted are more likely to get cited
compared to others. Additionally, researchers can upload their
presentations and build followers by being a part of Slideshare.
for the greatest impact. They mention that listing publications that
have been both published and are in the process of getting published on
ResearchGate, Academia.edu or LinkedIn will help promote your research.
Moreover, having a profile on LinkedIn and ResearchGate will help you
connect and collaborate with other researchers and make your research
scientist, you can promote your research by making short videos that are
relevant to the topic using animations or live figures. A fellow
scientist will always be attracted to a video over a dry write-up. It is
also easier to retain a person’s attention via interactive videos.
There are numerous tools that can help you develop a good video, but
even simply telling about your research in a face-to-face video format
will work. Then, the video can be shared on social networking sites,
such as LinkedIn, Google+, your personal blog, etc. You can be sure that
your video will draw attention to your research.
helps to bridge the difference between the real world and academia.
Scientists can blog about topics related to their research or discuss
the details of a research project after its completion and publication.
Blogging is a controlled way to showcase your scientific skills to the
research community. It is easy to share a tweet about your published
article, but a more detailed synopsis of your work can be listed on your
promoting your research paper, it is of utmost important to monitor the
results to determine the effects and reach of your research. Your
expertise in data analysis may even come into play here!
you can track citations of your publication by setting alerts on, e.g.,
Web of Science or on the publication’s website, if available. If you
have a website, your traffic can be monitored via Google Analytics. For
social media posts, most social media networks provide analytics, such
as the number of views, likes, and shares a particular video or post
can then inform their grant agency about the impact of the study or
research on social media. Many funding agencies today welcome social
media promotion of your research projects!
for scientific promotion listed above are just a few of the many ways
you can promote your research on social media. Your research will gain
accolades if you promote it in a well-planned and systematic way.
and let us know how your research is going. We may even reshare one of
your posts about your research to our audience of researchers!
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Miranda has a Master of Science in biotechnology from St. Xavier’s
College with expertise in molecular biology and microbiology. After
graduation, she worked as a content designer and E-tutor. To pursue her
passion for scientific research, she then joined the National University
of Singapore (NUS) in 2014 where her work included reprogramming
probiotics to become viable vessels for the treatment of superbug
infections. In her current role as a researcher at Kuwait University,
her project focuses on the effect of garlic (Allium sativum) on
the expression of insulin m-RNA and polypeptides in the tissues of
streptozotocin-induced diabetic rats. Apart from research, she also
enjoys exploring new places, socializing with people from different
cultural backgrounds, and dancing.
5 Ways to Promote Your Research on Social Media