send signals to the readership through their selection of papers and
appointment of board members, for example. But the pace of change in the
world of journals is immense, and there are a number of other
strategies that an editor can employ. Here are just a few to consider:
Revise the Aims & ScopeThe journal’s Aims & Scope form its mission statement, and might
be the first thing that potential authors look at when deciding what to
read or where to submit. They are often out of date, however – perhaps
even written by a previous editor. Think about new areas of interest
that you might want to attract. See here our advice for writing a compelling Aims & Scope statement.
Refresh the editorial boardAnother area that is frequently neglected is the journal’s editorial
board. It is important to ensure that the board represents the right
geographical areas—perhaps Mexico is an emerging area in your
discipline? You might also want to include a spread of researchers at
different points in their careers.
Consider appointing a social media editorTaylor & Francis makes great use of social media channels, but
you could go one step further by identifying someone in your field to
act as a social media editor for the journal. Normally an active
researcher, this person would blog / tweet about journal articles,
generating interest amongst the larger research community. This can be a
great way to help people engage with your journal.
Make special issues ‘special’Special issues are normally grouped around a theme, sometimes arising
from a conference. This doesn’t necessarily have to be the case,
though: the editors and editorial board could designate one issue per
year (perhaps the first) which brings together invited articles they
consider to be of exceptional quality. As well as potentially attracting
citations, this issue would send a message about the calibre of
articles you hope to publish in the coming year.
Exploit AltmetricsTaylor & Francis now displays Altmetrics—a measure of an
article’s digital reach—on each article page. Make the best use of this
by encouraging authors to tweet (or otherwise share) their research.
Realistically, not every article is going to be summarized in 140
characters or fewer; you will know when an article has that X-factor,
and your managing editor and marketer are always on standby to help with
Make articles shineFor most readers, the article—not the journal—is the base unit of
scholarly publication. It is therefore vital to ensure that the article
is as attractive and relevant as possible. Encourage your authors to
include images and videos in their papers, either in the main body or as
supplemental files. In addition, carefully consider the abstract and
article title – are they accessible to a wide audience and likely to
attract readers and/or citations?
Attract early-career authorsToday’s postdocs are tomorrow’s keynote speakers. A journal needs to
attract them now and keep them coming back as their careers develop. A
prize for early-career authors is a great way of showing appreciation
for their hard work, and could well be the beginning of a beautiful
Listen to your authorsAuthors can be good judges of your journal. For most journals, Taylor
& Francis surveys authors after their article is accepted. Ask your
managing editor to see what authors think about your journal - they
might have some interesting ideas.
Keep in touch with your marketing executiveOur marketing teams at Taylor & Francis work hard to ensure that
our journals are widely read. They identify articles that touch on hot
topics, and promote these through email campaigns and social media.
However, a journal editor’s expertise is also incredibly valuable; if
you see an article that could go far during the peer review process, why
not email your marketing contact so they can make sure it gets seen?
Utilize publishing reportsTaylor & Francis will be happy to provide you with a detailed
analysis of your journal’s performance, usually on an annual basis. The
data in these reports can provide numerous insights into how your
journal is doing, perhaps pointing to areas of success that can be built
on, or areas that need some work. Discuss any specific requirements for
these reports with your managing editor.
10 ways to develop your journal | Editor Resources