Saturday, 24 December 2016

Promote Your Journal | SAGE Publications Ltd


Promote Your Journal

Ideas for promoting your journal

Have you ever wanted to help promote and market your journal, but
haven’t known where to start? These helpful tips will steer you in the
right direction...

Don't forget to look at how to 'Promote your Article' as well.

Increasing usage and citations 

SAGE is committed to promoting and increasing the visibility of your
journal and would like to work with you to promote your journal to
potential readers. We are actively engaged with several social media
initiatives (find out more here)
and see this as a key way for people to engage with your newly
published work. As user expectations change, it is important that your
journal is visible where the user starts their search. Below are some of
the resources we think are key for promoting your journal and other
channels that will offer a direct way to reach the widest and most
appropriate audience.

SAGE Article Press Release Scheme
A SAGE Article Press Release scheme is available on a case by case evaluation basis to raise the visibility of particular articles,
and highlight new and important research. We are interested in hearing
from you about any papers coming up for publication in your journal that
may be of interest to the media. If accepted into the scheme, SAGE will
assign expert press release writers with experience and knowledge of
what catches the media’s attention to create items for dissemination to
the media.

A press-worthy paper should:

  • Present new research, or add new information to previous research
  • Appeal to a general as well as a specialist audience
  • Have a message that can be explained in lay terms
  • Reflect well on the research field, and the journal
Please get in touch with the Journal Editor if you think your paper may be newsworthy.

Visit our Press Room to read our latest press releases!

SAGE Insight

SAGE Insight is a blog that puts the spotlight on research published
in our journals. All the articles we link to from this site are free to
read for a limited period. Both new and from our
archives, the articles on SAGE Insight provide a fresh perspective on
major issues facing the public and policy makers. We cover everything
from crime to medical practices, from psychology to education. Journal
editors and authors can suggest articles for inclusion. For more
information, visit: 

Add multimedia content

Content is, of course, no longer simply text and
figures. It also includes user-generated content and multi-media content
such as podcasts and videos. We are seeing an increasing amount of
traffic to our journal sites via YouTube as students use video as an
initial way of researching a topic. If you already have video content
relating to your journal, please let us know and we will add it to our
SAGE YouTube channel. If you are interested in exploring multimedia
content for your journal please speak to your SAGE Editor or read our
guidelines on false and false.

Create your own website or update your institutional webpage
Do you have your own website or institutional webpage? If no, create
one! You can create a very clean and simple site using Google sites.
SAGE can provide you with guidelines on how you engage with your
audience using social media functionality.

Start blogging

Linking your journal to blogs is an excellent way of enhancing
discoverability. Search engines such as Google rate blogs highly when
determining page rankings so the more you write, the higher your page
will appear in search engine results pages. This is especially important
as researchers are increasingly using Google Scholar to find content.

There are various ways you can get involved in blogging:

  • Start a blog dedicated to your journal to provide an interactive
    forum for discussing articles, features and developments. This could be a
    great way of encouraging the wider community to engage with what the
    journal is publishing. false. SAGE can provide a blogging template –
    please contact us if you would like further information.
  • Create your own personal blog. Wondering what to write about? What about:
    • Developments in your area of research?
    • Papers that you have published – and/or other related papers in your field of research?
    • Conferences and training events that you’re due to speak at?
    • Any interesting questions that came up at the last conference you attended?
    • What you think of any recent press coverage of your subject area?
    • Identify any bloggers in your field and participate in discussions by posting comments – don’t forget to link to your journal!

Contribute to Wikipedia 

We recognize that many students are increasingly using Wikipedia as
the starting point for their research. If there are pages that relate to
themes, subjects or research that your journal covers, add your journal
as a reference, with a link to it on SAGE Journals Online. If your
journal already has a page, use these wikipedia editing guidelines to help you with editing it. If there isn’t a page in existence, why not create one? You can find out how here: article.

Join Twitter

Twitter is a micro-blogging service that enables its users to send
and read messages known as tweets. Editors are increasingly promoting
their content via Twitter which is then picked up by other researchers
and practitioners depending on their search parameters. Senders can
restrict delivery to those in their circle of friends or, by default,
allow public access. Twitter allows you to set up search terms to enable
you to monitor what is being talked about in your areas of publication.
You can then comment on the relevant conversations. The more you
engage, the more people will follow you to listen to your comments and
recommendations. As followers come to you, rather than you approaching
them, Twitter is an ideal way to reach new audiences. SAGE has produced a
set of false.

Join academic social networking sites

Academics, researchers and practitioners are increasingly using
social communities as a way of meeting and conversing with people who
share the same research interests. These sites offer an immediat
way to monitor what other people are looking at in your field of
research or as a way to commission papers around online conversations
you think are interesting. If there aren’t any groups talking about your
research interests – set one up. 

Engage with LinkedIn

LinkedIn is an
interconnected network of experienced professionals from around the
world with over 55 million members. It is not just for career
opportunities. When you create your profile that summarizes your
professional expertise and accomplishments, why not including mention of
your journal and connect with authors who you would like to publish.

Journal prizes

Why not consider introducing a best paper prize or other award in
order to promote your journal to potential authors and raise your
profile? The prize could be awarded to the most highly cited paper, the
best paper by an early career academic or postgraduate, or simply the
paper that best advances the aims and scope of the journal. The winning
paper could then be promoted via the journal’s website. Ask your SAGE
Editor for advice.

Join Facebook

Why not consider setting up a Facebook page? You can create groups according to your interests of areas of your expertise. false; please contact us if you would like any further information.

Join Methodspace

Sponsored by SAGE, Methodspace is a new online community dedicated to
research methods. On the site, you can connect with other
researchers,discover and review new resources and approach authors who
you would like to publish in your journal. Stay up to date with this and
other SAGE initiatives by visiting our press page.

Promote Your Journal | SAGE Publications Ltd

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