Saturday, 24 December 2016

Marketing your journal


Marketing your journal

A guide for Editors-in-Chief and Editorial Boards

marketing activities are aimed at increasing the global visibility of
your journal, to help attract and retain the loyalty of top authors in
the field and increase readership. To achieve these goals, we utilize a
multi-channel approach leveraging a mix of marketing tactics and
campaigns.  Read more below or download this helpful informational poster!

Journal Homepage and Search Engine Optimization
journal's homepage on features key information including
the Aims and Scope, Editorial Board, instructions for authors, a direct
link for submission, Table-of-Contents Alert Sign-up, social media share
buttons and free access to sample articles. The homepage also contains a
downloadable pdf journal flyer available for emailing or printing.
homepage is optimized so that a researcher can easily find the journal
using common search engines like Google and that the journal's page
appears at the top of search results.  Over sixty percent of our website
visitors come from search engines, underscoring the importance of
search engine optimization.
Promotional Campaigns to Advertise Your Journal
Springer undertakes a variety of promotional tactics to drive awareness, readership and submissions to your journal, including:
  • Dedicated
    journal email campaigns and inclusion in relevant portfolio and
    conference eNewsletters sent to thousands of researchers
  • Online subject channels providing subject specific journal lists
  • Multi-tactic
    campaigns featuring open access options, author benefits, top
    downloaded/shared/cited articles and Impact Factor announcements to
    authors, editors and researchers
  • Campaigns surrounding topical world events, e.g. International Day of Happiness, International Women's Day, International Nelson Mandela Day etc. promoting topic related journal articles
  • Banner
    ads on relevant discipline pages on both SpringerLink and,
    highlighting overall journal awareness, special issues, key papers or
    journal announcements
  • Promotion of journal content via Springer's Social Media channels
  • Indexing with all major search engines and Abstracting & Indexing (A&I) services
  • Inclusion in Springer's display at relevant academic conferences - we attend more than 300 large scientific conferences per year
  • Communication to subscription agencies and to libraries
  • Inclusion in librarian's catalogs
Table-of-Contents Alerts and Inserts
Table-of-Contents Alerts feature direct links to abstracts and full-text articles and are a great tactic to drive journal usage.
These email alerts are sent upon the online publication of every issue and can include special "Important News" announcements.  Topics could include Call-for-Papers, upcoming meetings, Editorial Board changes and journal news. Learn more on how to request a insert in your next Table-of-Contents Alert.
Services for the Journal
Analyze your authors and find new ones
is a powerful visualization and intelligence tool that can tell you:
what institutions your authors come from, who your most prolific authors
are, your article output over time, the keywords most used in your
articles… or use it to find (and locate!) other experts publishing in
your field!
Track your journal's impact
  • See the latest citations to your journal and get an up-to-date impression of how your publication has been received at
  • Additionally, using data provided by Altmetric,
    the number of social media shares for any given article is now
    displayed on SpringerLink, showcasing the wider impact and influence of
    each article.
Online reader surveys
to take the "pulse" of your journal's readers? We can conduct brief
surveys, promote new journal features or make announcements to
SpringerLink and users of your journal! This service
presents a unique opportunity to understand your readers and influence
their behavior in real time! Learn more.
Tips for Promoting Your Journal
  1. Encourage
    your colleagues to register for your journal's free Table-of-Contents
    Alerts to ensure they receive your journal's latest updates. Include the
    sign-up link in your journal's correspondence and ask the Editorial
    Board to do the same
  2. Attending
    a conference or seminar? Print out copies of the journal flyer
    (available on the journals homepage) or request from Springer a set of
    business card sized "mini-flyers" featuring the journal cover,
    editor(s)-in-chief and submission URL for you to solicit articles
  3. Use
    your social media platforms to promote the journal; post links to
    articles, announce special issues and engage in topical discussions. If
    you are new to social media, read our information on different social media channels and sign up for our PostMe! service.
  4. Start blogging! Linking to your journal from your blog posts helps the journal's discoverability and search engine results.
  5. Inform us of forthcoming, high profile articles so we can appropriately highlight them to readers

Marketing your journal

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