Monday 2 November 2015

"How to select a brand name for your research interest?" by Nader Ale Ebrahim

How to select a brand name for your research interest?

Nader Ale Ebrahim, Research Support Unit, IPPP, University of Malaya, Jalan Lembah Pantai, Kuala Lumpur, 50603, Malaysia

Abstract

The first challenge of the researcher is to choose an interesting and
unique research brand. The research brand name should appear in the
title, abstract and keywords of the paper. The title is extremely
important and must be chosen with great care as it will be read by
thousands, whereas few will read the entire paper. On the other hand,
indexing and abstracting of the paper depends on the accuracy of the
title. An improperly titled paper will get lost and will never be read.
The unique research name makes title meaningful and not general.

Suggested Citation

Nader Ale Ebrahim. "How to select a brand name for your research interest?"
IPPP, University of Malaya. Research Support Unit, Centre for Research
Services, Institute of Research Management and Monitoring (IPPP)”,
University of Malaya. Oct. 2015.
Available at: http://works.bepress.com/aleebrahim/109