Authors | Tips for Promoting Your Research Paper

 Source: http://www.nature.com/content/authortips/social.html

Tips for Using Social Media to Promote Your Research

Social media can be a powerful tool for promoting your work and interacting with your research community.

In using social media for professional purposes, you should ask yourself:

Do you have the time?

It's an ongoing commitment. You can't build an effective following if
you never post or Tweet, and an abandoned profile can reflect badly on
the timeliness of your research.

Are you using the best channels?

Before you set up your profile, look around to see if colleagues in
your research area are active in these communities, and if relevant
university departments or organizations have profiles.

Are you willing to regularly write and curate content?

You will need to consistently engage people with your insight and
expertise to build loyalty and trust within your audience. This
includes writing new posts, and sharing or commenting on the posts of
your peers and allied organizations. This brings valuable information
to your followers, and shows you to be an active participant in online
dialogues. With that said, building a long-term relationship with your
followers will take time and energy, so you should carefully weigh when
and if to start.

Once you've started...

• Follow or 'like' key figures, publishers and organizations in your
  field to see popular or trending topics, share relevant content and
  weigh in on points of discussion.
• When sharing your published work, try introducing the link with a
  provocative question or finding related to your research to further
  pique your audience's interest.
• Give updates on your current research projects, how they're going, and what your hurdles are.
• Use hashtags relevant to your subject and tag those for whom your
  post might be of immediate interest. This could include co-authors,
  departmental colleagues, your institutional feed and associations in
  your field. To help identify popular and trending hashtags in your
  subject you can utilize tools such as Hashtagify.me,
  which allows you to search using hashtags relevant to your chosen
  subject area and see related hashtags weighted by popularity and
  correlation.
• Include photos and video links where appropriate - these add visual impact to your feed and encourage sharing.
• Shorten hyperlinks using sites such as bitly.com, ow.ly or tinyurl.com.
• Share your research with collaborators and colleagues using nature.com's content sharing functionality.
• Ask your followers questions. There's no easier way to engage someone than to ask their opinion.
• Keep people up-to-date on conferences you're attending and follow /
  include the conference hashtag as you post during the meeting.
• Include links to your social media profiles in your department page and other professional listings.
• Use tools like Altmetric to track your article's impact in the social sphere. You can download their free bookmarklet to uncover the Altmetric data for any published article.

- See more at: http://www.nature.com/content/authortips/social.html#sthash.8Zm2rXRl.dpuf

Tips for Using Social Media to Promote Your Research

Social media can be a powerful tool for promoting your work and interacting
with your research community.

In using social media for professional purposes, you should ask yourself:

Do you have the time?

It's an ongoing commitment. You can't build an effective following if you
never post or Tweet, and an abandoned profile can reflect badly on the
timeliness of your research.

Are you using the best channels?

Before you set up your profile, look around to see if colleagues in your
research area are active in these communities, and if relevant university
departments or organizations have profiles.

Are you willing to regularly write and curate content?

You will need to consistently engage people with your insight and expertise
to build loyalty and trust within your audience. This includes writing new
posts, and sharing or commenting on the posts of your peers and allied
organizations. This brings valuable information to your followers, and shows
you to be an active participant in online dialogues. With that said, building a
long-term relationship with your followers will take time and energy, so you
should carefully weigh when and if to start.

Once you've started...

• Follow or 'like' key
  figures, publishers and organizations in your field to see popular or
  trending topics, share relevant content and weigh in on points of
  discussion.
• When sharing your published
  work, try introducing the link with a provocative question or finding
  related to your research to further pique your audience's interest.
• Give updates on your
  current research projects, how they're going, and what your hurdles are.
• Use hashtags relevant to
  your subject and tag those for whom your post might be of immediate
  interest. This could include co-authors, departmental colleagues, your
  institutional feed and associations in your field. To help identify
  popular and trending hashtags in your subject you can utilize tools such
  as Hashtagify.me,
  which allows you to search using hashtags relevant to your chosen subject
  area and see related hashtags weighted by popularity and correlation.
• Include photos and video
  links where appropriate - these add visual impact to your feed and
  encourage sharing.
• Shorten hyperlinks using
  sites such as bitly.com, ow.ly or tinyurl.com.
• Share your research with
  collaborators and colleagues using nature.com's content sharing functionality.
• Ask your followers
  questions. There's no easier way to engage someone than to ask their
  opinion.
• Keep people up-to-date on
  conferences you're attending and follow / include the conference hashtag
  as you post during the meeting.
• Include links to your
  social media profiles in your department page and other professional
  listings.
• Use tools like Altmetric to track
  your article's impact in the social sphere. You can download their free
  bookmarklet to uncover the Altmetric data for any published article.

- See more at:
http://www.nature.com/content/authortips/social.html#sthash.8Zm2rXRl.dpuf

Authors | Tips for Promoting Your Research Paper