CYGNA: Building your academic brand through social mediaSince moving to the UK, I have been involved in running CYGNA. The
name CYGNA derives from the female version of the Latin word for SWAN (Supporting Women in Academia Network).
CYGNA is a network of female scholars interested in the area of
business & management in general and (international) human resource
management and organizational behaviour in particular. Although this was
not intentional, more than 95% of its members are non-British
academics; our meetings typically include nearly as many nationalities
History of the networkThe network was established as the HROB network in June 2014 as a combined initiative of Argyro Avgoustaki, Ling Eleanor Zhang, and Anne-Wil Harzing. Our first official meeting
took place in October 2014 at ESCP Europe. Since then we have organised
another 15 meetings meetings. A quick overview can be found here.
The main objective of the group is to promote interaction among
female academics based in the London area and to provide a forum for
learning, support, and networking. Although most of our members work in the field of business and management, we welcome participants from neighbouring disciplines.
At present, our network has approximately 30 active members (with a
mailing list of over 100) from a wide range of London based universities
such as ESCP Europe, London School of Economics, Middlesex University,
Royal Holloway, University College London, and the University of
Greenwich. We also have many members from other British universities
such as Cranfield University, University of Bath, University of Essex,
and the University of Warwick. Our international membership includes
women from Copenhagen Business School, Osaka University, RMIT
University, and Toulouse Business School.
Social media in academiaAt our last meeting for the 2016-2017 academic year (see picture
below), we had two presentations on social media use in academia that I
thought might be of relevance for a bigger audience. Hence I included
- A social media survival guide for academics (Meg Hsin-Hsuan Lee, ESCP Business School London)
- Building your academic brand through engagement with social media (Anne-Wil Harzing, Middlesex University)
Anne-Wil Harzing is Professor of International Management at Middlesex
University, London. In addition to her academic duties, she also
maintains the Journal Quality List and is the driving force behind the
popular Publish or Perish software program.
CYGNA: Building your academic brand through social media