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Scholarly and Professional Image Online


Establishing a Scholarly and Professional Online Image
enables individuals to increase the visibility of their research and
publications, enhance networking opportunities, find potential
collaborators, and engage in professional dialog. Deliberating using
tools to curate your scholarly online image is a great way to take
control of what people see when they search for you online, including
potential employers, collaborators, and colleagues.

This guide addresses three broad categories of online platforms,
which can be used to establish and grow an online scholarly presence.
These categories include tools related to Identity and Profiles, Sharing Your Work, and Networking. A portion these tools intersect and can be integrated together

Identity and Profiles

What is it?

If you have publications indexed in Google Scholar,
you can create a profile that will show up when people search on your
name. It will display your publications, any information you provide,
and a set of metrics including h-index.

How to get one

Go to
and sign in with your Google account. You will then be asked for your
name, affiliation, etc. Next, Google Scholar will automatically suggest
publications to add to your profile. Select the ones that are yours to
add to your profile. Add your research interests as keywords, which can
then be used to search on by people looking for other researchers in a

What it's used for

A Google Scholar profile will show up at the top of results when
people search for your publications in Google Scholar. It increases
visibility of your work by providing a bibliography, indicates which
publications are yours if you share a common name. It also shows a
citation count to your work, provides an H-index measure.

How to improve your profile and correct errors

See Google's FAQ for answers to how to add missing publications or correct other errors.

Sharing Your Work

There are many platform options for uploading, hosting, and sharing scholarly work at no cost. Works can include publications, presentations, research data, and other content.

LoboVault is UNM's institutional repository, where
UNM faculty and graduate students are encouraged to deposit materials
representing the research output of the institution. Figshare and SlideShare
are free public platforms geared toward publicly sharing a broad range
of content. Some networking and profile sites also allow users to upload
and share publications and research materials.

Regardless of the platform, users must always ensure that they
understand the terms of their author agreements when posting published
works to avoid violating copyright.


Researchers use a number of platforms for Networking, some of which are specific to academia.

Tools like and ResearchGate are
targeted to academics and professional researchers. These sites allow
users to create profiles similar to resumes or CVs, upload publications,
and find connections based on similar research interests.

General networking platforms like Twitter and LinkedIn are also frequently used by academics to connect with others in the field, engage in professional dialog surrounding new research or current events, and establish a professional presence.

Further Reading

Chronicle of Higher Education: How to Curate Your Digital Identity as an Academic, by Kelli Marshall, Jan 5, 2015.

Chronicle of Higher Education: How to Overcome What Scares Us About Our Online Identities, by Brian Croxall, Apr 21, 2014.

Chronicle of Higher Education, ProfHacker Blog: Creating and Maintaining a Professional Presence Online: A Roundup and Reflection, by Ryan Cordell, Oct 3, 2012.

Chronicle of Higher Education, ProfHacker Blog: Do You Need Your Own Website While on the Job Market?, by Prof. Hacker, Sep 8, 2011.

Edith Cowan University Research Week: Getting Found - Using social media to build your research profile, by Julia Gross and Natacha Suttor, 2013.

EDUCAUSE Review: Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know, by Patrick Lowenthal and Joanna Dunlap, Jun 5, 2012.

PLOS Biology: An Introduction to Social Media for Scientists, by Holly M. Bik and Miriam C. Goldstein, April 23, 2013.

Northwestern Center for Scholarly Communication and Digital Curation Blog: Creating an Online Scholarly Presence, by Josh Honn, May 21, 2013.

University of Illinois LibGuide: Create and Manage an Online Scholarly Presence, by Lisa Janicke Hinchliffe, Mar 29. 2016.
University of Michigan Publishing, Institute for the Humanities: Building a Professional Presence Online, by Meredith Kahn and Jonathan McGlone, Jan 21, 2014.
University of Notre Dame, English for Academic Purposes Workshop: How to Create an Online Scholarly Presence, by Belen Vicens, Mar 25, 2016.

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