As an author, you can dramatically improve the chances of your articleThere are three easy steps you can take to ensure it enjoys high usage:
being downloaded once it’s online, before you even submit it!
- Write a title for your
article which includes the most important keywords and demonstrates the
significance of your research
- Use a title that is
unambiguous and clear in both its meaning and its syntax.
- "A framework for
transportation decision making in an integrated supply chain"
- "Organizational change
and development: the efficacy of transformational leadership and
- "Consumer perception of
organic food production and farm animal welfare"
article and contain the main words and phrases that readers will search on.
- Researchers search using key
phrases. What would you search for? Think of every likely angle that
someone would search on, and make sure that the angle is covered with a
- Look at the keywords of other
articles that are similar to your paper – do they give good results? Try
searching using those keywords
- Use keywords that might not
appear in your title, for example the wider subject areas, the
sub-discipline, the methodology used
- Keywords don’t need to be
single words, they can also be phrases: people search on ‘business
ethics’, not only on ‘business’
- Don’t use jargon or invented
keywords that people probably won’t search on – keywords should reflect a
collective understanding of the subject area
- Use synonyms to ensure your
article comes back in the results for a wider range of search terms
- Think of the international
aspect, for example ‘real estate’ is relevant to a US audience, but
‘property market’ or ‘housing market’ are terms more widely used in the UK
- Include all variants of a
keyword e.g. ‘CSR’ and ‘Corporate Social Responsibility’.
Other resourcesHave a look at Google’s AdWords keyword tool to find the keywords that are the
most popular in searches. However, just because a keyword is popular, doesn’t
mean it is right for your article. Only use relevant keywords to ensure a
researcher isn’t misled.
which determine where your article should place in its results:
- Including the keywords and
key phrases in your abstract is one of the best ways to optimise your
article on search engines. It allows Google to assess your article for its
relevance to certain search terms
- After you’ve ensured you have
chosen the best keywords and you have deployed them in the right ways in
your abstract and title, make sure you use them throughout your article:
consider using them in subheadings, within the titles of figures and
tables, as well as in the main body of the text. Search engines can also
look at these places
- Consider the first sentence
of your abstract – this is visible within the Google search results,
therefore your first sentence should get straight to the points and
include strong keywords. See the example below:
The abstract is also the shop window for your research:
- As well thinking about
Google’s perspective, remember that abstracts are normally free to read
online and will attract a reader to click through to the full article
- Consider a video abstract to
complement your paper and key your key messages across.
RememberDon’t overuse keywords and damage the integrity of your research. You should
still write naturally. Google can detect abuse of this so there’s no need to
include a certain keyword more than once or twice in your title or more than
three times in your abstract.
- Your title should include the
key terms from your research
- Choose an intelligent list of
words and phrases for the keyword section
- Use those keywords naturally
in your abstract.
How to... ensure your article is highly downloaded: what you can do PRIOR to submission