Tuesday, 25 March 2014

Using LinkedIn to Promote Your Publication

 Source: http://linkedintobusiness.com/24-ways-to-promote-your-book-on-linkedin/

24 Ways to Promote Your Book on LinkedIn

By: Viveka Tuesday March 13, 2012 8 comments

Using LinkedIn to Promote Your Publication

If your book is listed on Amazon, use the “Reading List” by Amazon to
highlight it in your Profile. Do a brief write up in the “comments
section” of the Reading List by Amazon.  You have 5000 characters.  If
you don’t want to brag about yourself, transcribe one of your book’s
testimonials in the comments section.

2.  Encourage your friends to list your book in their Amazon Reading List  with positive comments.

3.  Add your book to your “Professional Headline” section.  You have
120 characters to work with.  Mine reads: “Author of Wiley’s “LinkedIn
Marketing: An Hour a Day” ★Forbes Top 10 Most Influential Women★
Moderator of #LinkedInChat”

4.  Add your book to your
“Experience” section.  In the “Company” field put down your Publishing
Company, and in the “Title” field something like: “Author of Sell More
Stuff.  An essential resource for all sales professionals.”  Then you
have 1000 characters to describe why your book is an essential resource
to your key audience.

If you are self-published or you do not want to represent yourself as
working for your publisher (or they wot let you) then put  your book
title in the “Company” field and in the title field: “Author of the
essential resource for sales professionals.”

5.  Encourage
friends to "recommend" your book in "Recommendations".  It is best if
you have the book listed in "experience" first.

6.  Edit your website link by clicking on “Edit” and then
“Other” to read “Buy (or read) my book here” and add a direct URL to
your book’s sales page.

7.  Use the “Update” feature to tell people about your book. Share your update with groups and Twitter.

8. Talk about your book and why someone should buy it in your “Summary”
section – you have up to 2000 characters.  Make sure you give them the
WIIFM (What’s In It For Them.)  You could also put a promo code in your
“Summary” section.

9.  If you don’t want to use up your
“Summary” section to talk about your book, then use the “Contact Me”
section and move it up higher into your profile.  (In "Edit profile"
 hover over the "Contact Us" section.  The cursor will change to allow
you to grab and move this section.)  Click on  the “Change contact
settings” hyperlink and then cut and paste your information over.  You
have 2000 characters, but the field is very limited, so create your
prose in a word doc first.

10.  Transcribe a section of your book into the "Contact Me" section so people can get a taste of the content.

11.  Do you have an excerpt of your book?  Save it as a .PDF and upload it using Box.Net. (Found in Applications under "More")

12. In “Edit Profile” you will notice an “Add New Sections” link.  One of the options is publications.  Add it!

13. Do you have a video or power point presentation about your book?  Add it using Slideshare or Google Presentations.

14.  Do you have a blog that focuses or talks about your book?  Embed it using BlogLink or the Wordpress app.

15.  Send messages to your connections telling them about the book with
all the pertinent links (they will show up as hyperlinks in your
message.)  Add the link to buy or download the book, special promo
codes, etc.

16.  Send “teasers” in your "messages".  I recently
received a message from an author who was sharing his book one chapter
at a time.  If you wanted to read the whole book at once, you had to buy
it.  I thought this was very clever.  At the very least he has more
people reading his book.  I am sure it boosted sales as well.

17.  Share excerpts of your book in your groups.

18.  Use excerpts of your book to complement or support ongoing discussions in your groups.

19.  Join LinkedIn Today Publishers at http://www.linkedin.com/groups/LinkedIn-Today-Publishers

20.  Look into LinkedIn Pubishers: https://developer.linkedin.com/publishers.

21.  Use the LinkedIn Share button.

22.  Find Questions in the Answers section that your book (or parts of
your book) could answer.  Quote your book and add the link to the sales
page in the space provided.

23. Create a Book Launch Event and use LinkedIn’s “Events” app to invite people to it. Google likes things like this.

24.  If your book has its own website and unique email address you can
even create a LinkedIn "Company Profile" for your book.  (You have to
add the email address to your settings: Go to settings, click on
account, then “Add & change email addresses.”) Once your Company is
created you can add more video, describe the WIIFM of your book, sell it
as a product, offer speaking and consulting services if applicable, add
special offers and promo codes, links’ to download, etc.


Tonight on the #LinkedInChat we'll be discussing how authors and
writers can use LinkedIn to promote their writing.  Here are the

24 Ways to Promote Your Book on LinkedIn

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