Source: https://uk.sagepub.com/en-gb/asi/increase-usage-citation-using-social-media

Increase Usage & Citation Using Social Media

As
readers' expectations change, it is important that your article is
visible where the user starts their search. Below are some of the social
media sites that SAGE recommends for promoting your article and other
channels that will offer a direct way to reach your readership.

1. Contribute to Wikipedia
2. Join Twitter
3. Add content to YouTube
4. Start blogging
5. Join academic social networking sites
6. Create your own website
7. Utilize social bookmarking with CiteULike
8. Join Methodspace
9. Join LinkedIn
10. Join Facebook
11. Register on Kudos

1. Contribute to Wikipedia

We recognize that many students are increasingly using Wikipedia as
the starting pointfor their research. If there are pages that relate to
themes, subjects or research that your article covers, add your article
as a reference, with a link to it on SAGE Journals Online. If there
isn't a page in existence, why not create one. If your journal already
has a page, use these wikipedia editing guidelines to help you with
editing it. If there isn’t a page in existence, why not create one? You
can find out how here: http://en.wikipedia.org/wiki/Wikipedia:Your_first_ article.

2. Join Twitter

Authors are increasingly promoting their content via twitter which is
then picked up by other researchers and practitioners depending on
their search parameters. Look at the example here.
Senders can restrict delivery to those in their circle of friends or,
by default, allow open access. Twitter allows you to set up search terms
to enable you to monitor what is being talked about in your areas of
interest: You can then comment on the relevant conversations. The more
you engage, the more people will follow you to listen to your comments
and recommendations. As followers come to you, rather than you
approaching them, Twitter is an ideal way to reach new audiences.


Read SAGE's guidelines for how to use Twitter.

3. Add content to YouTube

Content is, of course, no longer as narrow as text and figures. It
also includes user-generated content and multi-media content such as
podcasts and videos. We are seeing an increasing amount of traffic to
our journal sites via YouTube as students use video as an initial way of
researching a topic. If you already have video content relating to your
specific journal article, please let us know and we will add it to our SAGE YouTube channel.

4. Start blogging

Wondering what to write about? How about:

1. Your area of research and papers that you have published – and/or
   other related papers in your field of research. Don't forget to link to
   them from your blog!
2. Conferences and training events that you're due to speak at.
3. Your last conference – were there any interesting questions that came up?
4. What do you think of any recent press coverage of your subject area?
5. Ask your colleagues and co-researchers to guest blog and stimulate debate.

The more you write, the higher your page will appear in search engine
results pages when researchers are searching for content – especially
as they are increasingly using Google Scholar. SAGE will provide a
blogging template and guidelines – please contact us if you would like
further information.

5. Join academic social networking sites

Academics, researchers and practitioners are increasingly using
social communities as a way of meeting and conversing with people who
share the same research interests. These sites offer an immediate way to
monitor what other people are looking at in your field of research or
as a way to commission papers around online conversations you think are
interesting. If there aren't any groups talking about your research
interests – set one up. Take a look at ResearchGate and Academia for example. There are others too, perhaps you can ask your colleagues which they are part of to decide what suits you best.

6. Create your own website

Do you have your own website? If not, create one! You can create a
very clean and simple site using Google sites. SAGE will provide
guidelines on how to engage with your audience using social media
functionality.

7. Utilize social bookmarking with CiteULike

CiteULike is a free service to help you to store, organize and share
the scholarly papers you are reading. When you see a paper on the web
that interests you, you can click one button and have it added to your
personal library.CiteULike automatically extracts the citation details,
so there's no need to type them in yourself. It all works from within
your web browser so there's no need to install any software. Because
your library is stored on the server, you can access it from any
computer with an Internet connection.

8. Join Methodspace

Sponsored by SAGE, Methodspace
is an online community for research methods. On the site, you can
connect with other researchers, discuss methodology issues and
controversies, Discover and review new resources, find relevant
conferences and events, and share and solve methodology problems.

9. Join LinkedIn

LinkedIn is an interconnected
network of experienced professionals from around the world with over 55
million members. It is not just for career opportunities. When you
create your profile that summarizes your professional expertise and
accomplishments, why not include a mention of your articles?

10. Join Facebook

Facebook lets users add
friends and send them messages, and update their personal profiles to
notify friends about themselves. Additionally, users can join networks
organized by city, workplace, and school or college. You can also join
and create groups according to your interests or areas of expertise.

11. Register on Kudos

For more information on Kudos visit Maximise your article impact with Kudos.

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While social media is increasing in importance, there are other
options to draw attention to your latest work: email your networks or
post on listservs and websites about your recent publication, and add
your article to your course reading list (if appropriate).

Increase Usage