Tuesday 29 November 2016

Increase your research exposure - UM Library - Maastricht University

Source: http://library.maastrichtuniversity.nl/researcher/increase-research-exposure/

Increase your research impact

In the academic world research impact is very important.
Research impact is taken into
account when research groups are being evaluated formally by the
Standard Evaluation Protocols (SEP), but also when your own your
academic work or career is being evaluated for funding, promotion or
appointments. 
Researchers use different
strategies to improve their (potential) research impact in all phases of
the publishing process. They may be applied during the pre-print phase
(while planning, writing and choosing journals to publish in), but also
in the post-print phase (after the article or study is published), and
both are important.




 

Increase your research impact

 Strategies to increase the likelihood of an article being cited,
discussed or otherwise mentioned in scientific and relevant societal
groups.


Pre-print phase

In the pre-print phase you may think about:


  • Research topics with a high potential academic and/or societal
    relevance, and if a literature review is needed to prove the relevance,
    get your research proposal approved, and/or ensure research funding or
    grants.
       
  • Publishing a review as an independent publication, even if it forms
    part of a planned follow up article or study. You can earn double
    credits when the follow up gets published as well.
       
  • Choosing peer-reviewed journals with a high Journal Impact Factor (JIF) to increase the likelihood to get cited
  • Alternative and/or parallel publishing channels, such as:
    • A pre-print service to generate feedback and interest in your publication (e.g. arXiv.org e-print service at Cornell and not peer-reviewed in the traditional sense)
    • OA journals, when institutional publishing policy demands so,
      accruing article citations more quickly or when speed of dissemination
      are of importance
    • Read more …. Alternative publishing channels
         

Optimising your articles for search-engines (SEO)

Although search engine optimisation (SEO) is usually associated with
websites and webpages, scientific articles can be optimised as well





Post-print phase

Writing and publishing your scholarly article is not the final step.
To maximise your research impact you must inform everyone in your
academic and social networks about it as well. Strategies to use in the
post-print phase:


  • Use social media to discuss your article or study, focussing on special interest groups
  • Share links to your abstract or publication on Academia.edu,
    LinkedIn, on your website, your academic institution’s profile page,
    Facebook, Twitter, etc.
  • When publisher policy permits, post your article/study (or author version) to:
  • Post your datasets to platforms for registration and storage of datasets, such as the Dutch Dataverse Network (DDN) - see also Research Data Management
  • Create researcher IDs on platforms such as ResearcherID, ScopusID
    and ORCID to ensure an unambiguous author identification to which
    published articles or studies are linked.
For a more complete overview - and very practical guide - on how to use these strategies and tools, see: The 30-Day Impact Challenge: the ultimate guide to raising the profile of your research. By Stacy Konkiel


A very nice ‘libguide’ about Visibility and Research Impact - although tailored to University of Utrecht - is: http://libguides.library.uu.nl/researchimpact


Tools and major data sources with which to track of your own research impact can be found in the: “Guidelines for Good Evaluation Practice with the ACUMEN Portfolio”





Journal Impact Factor - JIF

A traditional indicator to choose a journal to publish your article is the Journal Impact Factor (JIF).


A number indicating the average amount of times articles from the
journal are cited in a specified period of time. The higher the Impact
Factor of a Journal, the bigger the chance that your article will be
read and/or cited. When there is a choice between different journals to
publish in, you may choose the journal with the higher Journal Impact
Factor.


Although this reasoning seems sound, keep in mind that:


  • The JIF is based on the arithmetic mean number of citations per
    paper, yet citation counts follow a Bradford distribution (i.e., a power
    law distribution). Therefore the arithmetic mean is a statistically
    inappropriate measure to express the importance of any one publication,
    and will be different from, and in most cases less than, the overall
    number
  • Journal ranking lists can differ considerably from JIF-rankings when other impact measures are used, such as the ‘Eigenfactor’ score, the ‘SJR indicator’, or when based upon expert opinion
  • The strength of the relationship between impact factors of journals
    and the citation rates of the papers therein is steadily decreasing
    since articles began to be available digitally
  • A journal can adopt editorial policies to increase its impact factor, and
  • that the JIF should not be the only factor to influence your journal choice - see Alternative publishing channels
A means to identify Journal Impact factors are the Journal Citation Reports® (JCR); published annually by Thomsom Reuters in two editions:


  • the Science Edition (about more than 8,000 journals in science and technology)
  • the Social Sciences Edition (more than 2,600 journals in the social sciences)
Impact factors for journals in the Arts and Humanities are NOT available.


Learn how to use .... or go to the Journal Citation Reports®


Alternative publishing channels

Because it can take a long time before an article is published or
accrues any citations, a lot of researchers choose alternative and/or
parallel publishing channels, such as:


  • Open-Access (OA) Journals, that make its articles
    available immediately upon publication, conduct peer review and allow
    authors to retain their copyright.
  • Hybrid Journals - i.e. traditional,
    subscription-based journals who make articles immediately available to
    the public if the author pays an additional open-access fee.
  • Open-Access archives or repositories, such as: 
    • A pre-print service (e.g. arXiv.org e-print service at Cornell and not peer-reviewed in the traditional sense) 
    • A subject repository (e.g. SSRN, RePEC, PubMed Central) or 
    • An institutional repository, such as UM Publications
      (a post-print service for already published articles so that this
      research becomes widely available and discoverable via tools like
      Google)
Other factors to consider – next to the speed of dissemination - when choosing a journal are:


  • Institutional self-archiving policy to store and disseminate articles and other publications through the institutional repository
  • The publisher’s copyright policy and business model (see below: SHERPA/RoMEO)
  • The author or article processing charges of the journal (see below: SHERPA/RoMEO)
Knowing that citation databases, such as the Web of Science or
Scopus, are (and will be) used to determine research impact a lot of
researchers choose OA Journals which are also indexed in citation
databases, i.e. those established long enough to have an impact factor or otherwise qualified for inclusion.


Where to find OA Journals and publisher policies?

  • Directory of Open Access Journals (DOAJ): Lists more than 10.000 journals available as open access.
  • SHERPA/RoMEO:
    This directory lists publisher copyright and self-archiving policies.
    Listings also indicate whether or not the publisher has a "paid access"
    option with direct links to the specific publisher policies on paid
    access. See also the UM Copyright information point for some guidance on copyright issues before and after publishing.
Open access articles can also often be found with a web search, using
any general search engine or those specialised for the scholarly and
scientific literature, such as OAIster and Google Scholar.


OA Journals with a Journal Impact Factor in a specified discipline can be found by using the Web of Science.


Many funding agencies support open access. For a list of research funders' open access policies, consult SHERPA/Juliet.



Subject or institutional repositories

An easy way to maximise the exposure of published articles, books or
book chapters, and get citations, is to post them to subject or
institutional repositories. Such as:


  • A pre-print service (e.g. arXiv.org e-print service at Cornell and not peer-reviewed in the traditional sense)
  • A subject repository (e.g. SSRN, RePEC, PubMed Central) or
  • An institutional repository, such as UM Publications
    (a post-print service for already published articles so that this
    research becomes widely available and discoverable via tools like
    Google)
By posting your publication to repositories it becomes widely
available and discoverable via tools like Google and Google Scholar.


To prevent copyright issues when uploading or posting articles to
subject or institutional repositories, or to pre-print services, check:


  • Your publisher’s copyright transfer agreement or licence
  • SHERPA/RoMEO:
    This directory lists publisher copyright and self-archiving policies.
    Listings also indicate whether or not the publisher has a "paid access"
    option with direct links to the specific publisher policies on paid
    access.
  • The UM Copyright information point for guidance on copyright issues before and after publishing.

Optimising articles for search-engines (SEO)

Although search engine optimisation (SEO) is usually associated with
websites and webpages, scientific articles can be optimised as well
(ASEO; Academic Search Engine Optimisation).


Not only to ensure that articles are found (crawled) and indexed, but
also to influence the position where the articles are displayed in the
results list. Just like any other type of ranked search results,
articles displayed in top positions are more likely to be read and
cited.


Academic Search Engine Optimization (ASEO) differs
in some significant respects from SEO. For an older article discussing
these differences and which provides the arguments for a lot of ASEO
publisher guidelines, see: Joeran Beel, Bela Gipp, and Erik Wilde. Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co. Journal of Scholarly Publishing, 41 (2): 176–190, January 2010. doi: 10.3138/jsp.41.2.176. University of Toronto Press.


Publisher guidelines for optimising scientific articles

Elsevier:


Sage:


Wiley:


For a blog, discussing the:


  • ill-advice in the publisher guidelines on using Google Trends or Google Adwords to find the right keywords,
  • to use keyword systems, ontologies or thesauri from your subject areas instead, and
  • practical problems in need to be solved before PDFs can be optimised for search engines more effectively, see: blog
On what Google has to say about how PDFs are handled in a search, see: PDFs in Google search results.



Increase your research exposure - UM Library - Maastricht University
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