Lauren McNeill
Lauren McNeill
Marketing Manager, Kudos
First
impressions count, and with over 2 million new publications added to
the literature every year, it is important that your work stands out to
readers, and can be readily understood.


A
recent study by Nanyang Technological University revealed that
proactively explaining and sharing publications on Kudos is correlated
to a 23% increase in full-text downloads.


‘It
is the start of evidence that will help researchers have the confidence
to share their work more actively. Many researchers feel that their
supervisors frown upon efforts to communicate, particularly via social
media. Our ability to correlate those activities with the more
meaningful metric of full text downloads can help justify time spent on
such endeavours.’*


It
can take as little as 10 minutes to claim, explain and share your work
using the Kudos toolkit. Here are some top tips to make getting started
easy!


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Tip #1

You
can connect your ORCID account to your Kudos account to easily bring
all of your publications together. If you do not have an ORCID, we
suggest you start by finding one of your publications to explain and
share.


Tip #2

When
using Kudos for the first time, try not to claim all of your work in
one go. Claim one publication, explain it in plain language using the
‘explain’ tools, share your work online and then measure the effects of
this in your ‘Author Dashboard’. You can then go back and claim your
other work with a good idea of how to effectively explain your work,
with some real-time insight into which sharing channels (Twitter, for
example) attract most attention to your work.


Tip #3Researchers
are using Kudos not only for newly published work, but also to draw
attention to older research - using the ‘explain’ tools to set it in the
context of how the field has developed since the work was published.
The Kudos blog has a useful step by step, to guide you through the
explain tools: ‘How to explain your work – the Kudos way’.


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Tip #4

You
don’t need to be a social media genius for Kudos to work for you;
several of our researchers are achieving higher views and downloads of
their work simply by sharing links over email. Kudos recently published
some useful blog posts: ‘Getting started on social media’ and ‘how to build a social media following’ on the Kudos blog series ‘Improve your results’.


Tip #5

Get
your co-authors involved! Inviting co-authors to leave their own
perspective, gives readers a broader understanding of the publication
and what it’s about. Co-authors can then use the sharing tools provided
in the Kudos toolkit, to share the publication with their own network of
people, which again, will increase the work’s impact amongst a wider
audience.


*A full overview of the study and its key findings (by Kudos Co-founder Charlie Rapple) can be found on the LSE Impact blog here, along with this companion piece on the Kudos blog.


Lauren McNeill is a Marketing Manager at Kudos.