Source: http://www.concordia.ca/library/guides/accountancy/impact.html

Maximizing the visibility and impact of your published research

Measuring the inter-and cross-disciplinary impact of your published
research can be a valuable indication of the achievement of both an
individual or unit and can play a role in a number of decision making
processes including:


Identifying Research Trends including:

• Impact: Examine the dispersion of cited and citing works both within and across disciplines and geographic boundaries to capture the total impact of research collaboration and investment
• Time: Consider the longitudinal impact and value of
  publications i.e. the frequency and distribution both publication output
  and citation impact over time
• Prestige:  Capture the scope and prestige of the publication in which the unit publishes
• Funding and Grant Applications: profile performance and impact to demonstrate the track-record of a research entity.

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Benchmarking Your Research Using Citation Analysis

Citation analysis (or bibliometrics) can provide valuable data for determining the impact of published research.

• This is the discipline of measuring the performance of a researcher,
  a collection of articles, a journal, a research discipline or an
  institution. 
• This process involves the study of patterns of authorship, publication, and literature use to determine trends in output and citation impact.

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Maximizing the Impact and Visibility of Your Published Research

When an article is submitted for publication, citation analytics
features (available via many business and multi-disciplinary databases),
enables you to monopolise on key components for mining important
metric-based quantitative data to measure impact.  These include:

• Authors’ names: significant in determining who the key players are in the field of research
• Institutional addresses:  institutional affiliation data
  (including affiliate institute name and address) assigned to a
  publication is commonly captured to track citation counts, one of a
  number of criteria used to rank institutional performance and
  subsequently published in global university ranking tables
• The Journal in which you publish: this is not only an indication of the field of expertise but may also be an implicit measure of the prestige of accepted papers
• References: the references included in a paper can be a
  highly effective way of tracking citation patterns and impact both
  within and across a discipline
• Keywords and concepts: online publishing and dissemination is
  changing the way researchers write articles. To be spotted, articles
  must be structured with search engines in mind – search engine optimization (see below).

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Strategies to Increase Citations to Your Publications

• Impact: Publish in high impact journals. Use the Journal Citation Reports database (available online via the Library) to find out which journals have the highest impact in your field
• Visibility: Make it easy for others to access your work by
  publishing in an Open Access journal and/or maximize the exposure of
  your publications by depositing open access versions in Spectrum, Concordia University’s Institutional Research Repository. Papers in Spectrum are indexed by indexed by Google Scholar, potentially increasing your citation impact!
• Search engine optimization: Online publishing and
  dissemination is changing the way researchers write articles. To be
  spotted, articles must be structured with search engines in mind.
  • Include important keywords in your abstract and title (the text fields most usually searched and read).
  • Avoid unnecessarily flowery language if possible.
• Get counted: When publishing always use the same name variant.  Your publication impact profile (particularly for journal articles) may be misrepresented when:
  • Authors alternate between using middle initials and/or shortened versions of their first names. 
  • You publish under multiple names e.g. female authors marry and switch to publishing under their married name
  • Your papers are difficult to identify from those by authors with a similar name in citation databases. 

Therefore:

• Use a constant name syntax when publishing where possible
• Consider creating a unique ResearcherID identifier for Web of Science.
  This can include papers indexed in the Web of Science as well as other
  publications which can be uploaded to your ResearcherID profile
• Check your publication profile in the main citation indices like Web of Science which enables you to set up a citation tracking alert so that you are notified when your work is cited and by whom.
• When publishing always use the same institutional name variant, including the complete University address when
  submitting your manuscript for publication, as the address of
  affiliation field is often used to retrieve publication outputs.

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Maximizing the visibility and impact of your published research