Source: https://authorservices.taylorandfrancis.com/ensuring-your-research-makes-an-impact/

Ensuring your research makes an impact

Becoming a published author is something worth talking about. Everyone has a list of friends, colleagues, and influential people they’d like to read their work.
As your publisher, we are committed to ensuring your research makes an impact by reaching as wide and diverse an audience as possible. Working in partnership with you means we can achieve an even greater impact. Below are ten tried-and-tested tips for you to try out. All of these will ensure that the right people find, read, and share your published research.

Ten tips to maximize the impact of your research

1. Use your free author eprints

Eprints are a link you can share with up to 50 colleagues and friends, giving them free access to your article.
Using the eprint link directs people to your article on Taylor & Francis Online, enabling every download (and citation) to be tracked so you can see the impact of your work. All named authors with email addresses get 50 free eprints, so if you collaborated on a paper with three other researchers, this means you get 50 free eprints each (that’s 200 eprints to share).
You can share your eprint link in any way you like. Some authors put it at the bottom of their email signature, some email it to 50 people in their contacts list, and some add it to their website profiles.
Many researchers also share their eprint link on social media. This is a very effective way to get lots of people reading your article as soon as it’s published. Although that does mean social media sharing can reduce the number of available eprints quite quickly.
The link will also continue to work after 50 people have downloaded your article, by directing readers to the article’s abstract page. And, as the author, you will always have free access via My authored works.

Find out more about using your eprints

2. Include your article in your email signature

Why not include a link to your research in your email signature, alerting everyone you email to your latest article? Many of the people you contact professionally are likely to be working in the same or similar fields as you. This is a quick and easy way to tell them you’re published. If you’d like a banner to add to the bottom of your emails, then just fill out a banner request form and we’ll create one for you.

3. Add to your reading lists

Get your students reading and talking about your article. How? Add it, or the journal it’s included in, to your course’s essential reading list.

4. Update web pages

Lots of people browsing your institutional and departmental websites? Use this to your advantage by adding a link on your departmental profile page, directing people to your latest article.

5. Use social media

Facebook and Twitter are increasingly popular tools amongst researchers. They’re a quick and easy way for researchers to talk about developments in their research field or post about their latest publication. If people start talking about your article, it can increase awareness and readers enormously. It’s also a great way to reach media outlets, with the potential for journalists to pick up on newsworthy research.
Find out more about how to tweet your research.

Did you know we work with Kudos, offering you a free set of tools to explain your research and share it on social networks? These tools will help you maximize and monitor the visibility and impact of your articles. All articles published with Taylor & Francis are automatically added to Kudos, allowing you to claim your article once it is published online, and start explaining and sharing straight away.

6. Update your profile on professional and academic networking sites

If you’re on Linkedin, Academia.edu, ResearchGate, Mendeley, or any other professional or academic networking site, you can include links to your article, building a complete picture of your professional expertise and accomplishments. People looking at your profile are already interested in you, and highly likely to click through and read your research. Find out more about sharing your work, including how to post links from these sites to your published article on Taylor & Francis Online. We have contributed to, and endorse, STM’s Voluntary principles for article sharing on scholarly collaboration networks.
Kudos currently offers Taylor & Francis authors the opportunity to create a summary PDF for their article, which is ideal for sharing on academic networking sites. Explain what your article is about, why it’s important, and add your own personal perspective on the research.

7. Post to discussion lists

It’s easy to post a short message to any discussion lists you are a member of, letting people know that the journal’s latest issue, which includes your article, is now available. You can register for the Table of Contents alert for the journal, and forward on the email as soon as it comes through.

8. Tell people on your blog

If you blog, don’t forget to tell your readers about your latest article. Find out how to make blogging work for you.

9. Video abstracts

Video abstracts are one way to introduce people to your article, giving you the chance to simply outline the focus of your article. This can be brief (three minutes or less). Videos are becoming an increasingly popular way to encourage others to read your research. If you are interested in creating a video abstract, get in touch and we can help with guidance and support. We can also feature your video on the abstract page for your article on Taylor & Francis Online.

10. Speak to your librarian

Check your institution has a subscription to the journal you published in. If not, recommend it for the next subscription year.