many scholarly articles simply never reach their intended audience and
consequently fail to generate the impact they deserve. Traditionally,
scholarly publishers ensured the visibility of an authors’ work by
circulating print journals to targeted readers. But fewer people are
reading print journals anymore and as content continues to migrate from
print to online — how can researchers optimize electronic distribution
of content? A simple answer is: The most well known way of getting your
paper cited is publishing a paper in a Open Access journal based on
disciplinary reputation or with a high impact factor.
Increased access => Increased downloads => Increased citations => Increased impact!
Open Access (OA) increases article citation rate - Open Access Week