Thursday, 27 October 2016

Promoting your published article | Edanz Editing


Promoting your published article

Promoting your published article

so you’ve spent weeks, months, years (or even a lifetime!) on your
research, submitted it to the leading journals in your field, finally
been accepted and published in the journal of your dreams; that’s you
done, right? Wrong. Now is the time to promote your hard work and
ground-breaking findings, and let others know that your article exists.
Promoting your article increases your presence and raises your profile
within the academic community, as well as ensuring that your findings
are out there and known about.

Over 5000 articles are published daily in the academic community and
you need to make yours stand out and be counted. There are numerous ways
you can go about doing that, some more time consuming than others. Even
a small amount of self promotion in the right areas will do your
research findings the world of good and make you more discoverable.

Check the publisher policy on sharing of your content; most
publishers allow you to email your article for personal use and
promotion within your institution, on your recommended reading list and
also in your lectures.

PLOS article promotion

A 2013 study in PLOS ONE tracked the impact of social media on
the dissemination of research articles, with 6 levels of engagement
identified between readers and the published research (outlined in the
image above).

There are numerous avenues for promoting your research article. The
best way to break them down is into “free” and “paid” services; the free
avenues generally require more effort from the individual and can thus
be significantly more time consuming than the paid services, which will
carry out the leg work for you.

Free services

Social networks

You can start simply by using your own networks and social media, for example linking your article on your Facebook page (, or adding references on your LinkedIn profile (
These will all drive people within your social network to your article.
Most people add a list of published works to their CV. Another good
idea is to add a link to your article in the signature of your email.


Using Twitter to “Tweet” about your article may be a different style
of posting/commenting to what you are used to; check out our handy tips on how to utilize Twitter.

Industry media tools

Your particular research field may have specific tools within its
community, most of which allow free linking to your content. The
following are examples of sites within the academic research community:

In addition, most institutions have a repository for posting
published content. Usually you will be allowed to post your article to
this repository following expiration of any embargo period (the time the
paper is only available for paid access). You will need to check with
your journal publisher for any embargo period. It is generally 12 months
from publication, but it does vary. If your research was published in
an open access journal then there will be no embargo period.

Kudos -

This is a start-up service which helps researchers measure and
maximize the outreach of their published articles. It’s a free service
for researchers and many publishers are working with Kudos.

The platform enables a profile for each article which uses summaries,
key words and statements to ensure article content is more accessible
to the digital readership browsing online content. Other content can be
included such as videos and extended data sections.

The author is then provided with trackable links to share their article profiles via social media.

Journal tools

The publisher who you have published your article with will likely
provide some tools to allow your content to be easily discoverable.
These can include article links, RSS feeds of TOC of newly published
material; check the publisher’s website for more information but these
are some examples of publisher activity:

  • Elsevier – Provide a link to your article called a Share Link,
    this a personal, customized short link that provides free access to
    your article for 50 days. This means you can invite colleagues and peers
    to access your article on ScienceDirect, sharing it by email and social
    media. Readers who click on the Share Link will be taken directly to
    your article, with no sign-up or registration required (Elsevier

  • Taylor and Francis - Eprints are a link you can share with up to 50
    colleagues and friends, giving them free access to your article. You can
    share your eprint link in any way you like – some authors put it at the
    bottom of their email signature, some email it to 50 people in their
    contacts list, and some post it on social media (e.g., Twitter or
    Facebook)(Taylor and Francis website).

  • Springer Nature – Provide eOffprints which can be used to share your research with co-authors and research colleagues.

  • BMJ – Provide metrics for tracking access of your article once published.


Create keywords that are mentioned in your article and link to your
research when blogging within your research community. This will ensure
your content comes up on search engines and such. Blogs are a good way
of introducing new research and also for participating in conversations
happening within your field of research. Ensure you comment on other
posts, and include links to other blogs etc., ensuring you are an active
participant in the discussion rather than just turning to a blog when
you need some advertising.

You can also install the free Altmetric bookmarklet
to see if anyone has mentioned your own research (or even other
research published in your field) in a blog post – simply drag the
bookmarklet to your browser bar and click it while viewing your article
on the publisher’s site to bring up the Altmetric data.

Wikipedia -

Find a Wikipedia page about your research topic and add a link to your article.


Create an ORCiD account and link to your research on your profile.

ORCiD provides a persistent digital identifier that distinguishes you
from every other researcher and, through integration in key research
workflows such as manuscript and grant submission, supports automated
linkages between you and your professional activities ensuring that your
work is recognized.

Paid services

Libertas Academia -

Provide packages to further promote your article and handle the social media aspect on your behalf.

Other journals/publishers may offer enhanced marketing packages so
check with your publisher if there is anything they can do to help
further promote your research via their platforms and avenues.

Video abstracts

These can help profile your research and make it more appealing to
people outside your network/community. Some publishers can help with
this (check with who you published your paper with first to see if they
offer this service or can assist you). There are specific companies
however that can do this for you, ResearchSquare ( is one of them and a short video of their offering is here. An example of their work can also be found here.

TrendMD -

TrendMD utilizes software technology to create a specialized
recommendation process based on reading behavior, via a recommendation
widget (free for content providers like journals). Individual
researchers can promote their research through TrendMD and pay for click
throughs received.

TrendMD enables authors to tap into their network of top STM
publishers directing traffic and users by recommending their content as
third party content on the TrendMD’s widget.

Present at Conferences

Industry specific conferences usually take place frequently, speakers
are often sought to provide updates on new research and topics, this is
a good way to get your research out in your community.


Promoting your published article | Edanz Editing

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