Clay Stobaugh
Clay Stobaugh
Marketing Manager
71409.jpgIt’s been estimated that over 50 million scholarly articles have been published globally
(Jinha, 2010) since the first journals were launched over 400 years ago
and that the number of articles published increases by about 3.3%
annually. So in this expanding sea of research, how can you increase the
chances that your article and your audience will connect? Here are some

1. Set The Stage (SEO): Think about Search Engine Optimization as you write, referring to SEO guides as needed (example of SEO guide).
Once your work has been accepted for publication, ask your editor or
publisher what other resources are available for authors. For example,
the Wiley Author Services
site provides production tracking information so you know when your
article will publish, instructions on how to nominate up to 10
colleagues for free access when your article does go live online, and
more. (Related Exchange: “Search Engine Optimization and Your Journal Article: Do You Want the Bad News First?”)
2. Use Those E-Alerts:
Once you have the official link to your article, you can start sending
it around, so get notified the minute your article goes live online by
registering beforehand for email alerts from the journal your work is
going to be published in (example: Register for Wiley Table of Content Alerts). Many publishing companies offer this  service and you can almost always adjust your preferences or unsubscribe at any time.
3. Reach Out to Your Media Relations Office:
Send a description and the link to your article to your communications
or media relations office so they can raise awareness through your
organization’s official outlets.
4. Share It On Social Media: Share your article on Twitter, Facebook, LinkedIn,
or other social media platforms. Engage with colleagues and
professional society social media accounts, especially around annual
conference time. If you are using Twitter, remember that one article
does not need to equal one tweet. Summarize the key points over a series
of tweets if the content warrants it. (Related Exchange: “Sharing Science: How Social Media Can Help Break Down Disciplinary Boundaries”)
5. Wikipedia: One of the first places many people look for substantive information is Wikipedia, so try finding a Wikipedia page on a topic related to your article, log in or register, and add content and your article link as a reference. Check Wikipedia’s guide page for more info on how to use the site.
6. Email It:
Send an email with a brief note and the article link to those three or
four colleagues in your organization who would be curious to see what
you’ve been working on. Do you already have a half-written email about
something else? Add a “P.S.” line and a link to your new article at the
bottom of the next few emails you write to contacts in your field.
7. Tell Your Librarian:
Most librarians want to promote the work of their institution members
through their own networks and social media outlets, so let them know
you’ve got something to share. Your librarian can be your best marketer.
(Related Exchange: “How We at NTU Libraries Engage Our User Community”)
8. Update Your Faculty Webpage/CV:
Add the article title and link to your faculty or professional webpage,
especially if there is a “Recently Published Works” or CV section.
9. Talk It Up:
Don’t forget that original form of social media – the conversation.
Come up with a few quick, simple phrases to message what your article is
about to other people, whether they are waiting for a session at an
academic conference or in line for lunch. In 60 seconds, how would you
explain what your article is about to someone in a different field of
10. Blog It:
Post a description and link to your article on a relevant blog or
listserv in a primary post or “comments” section. See below for a free
publicity opportunity along these lines. (Related Exchange: “Beyond Our Monkey Metaphor Quota: An Evolutionary Conversation on Blogs, MOOCs, and Other Silly Words”)
TIP #10 RIGHT NOW: The best research has the potential to cross subject
areas when communicated well, so here’s a free chance to experiment
with sharing your work with a wider audience. In the “Comments” section
below, post a brief description of an article you’ve published,
adjusting for a non-specialized audience. Don’t forget to include a link
so we can check out your work!
Jinha, A.E., 2010. Article 50 Million: An Estimate of the Number of Scholarly Articles in Existence. Learned Publishing, July 2010, pp. 258-263.