Onsite e-Resources on Search Engine Optimization

 Source: http://www.ouhk.edu.hk/URC/BulletinV3_3/RSS_eResources.htm

Onsite e-Resources on Search Engine Optimization

This article introduces various onsite e-resources useful for understanding search engine optimization (SEO) and its application in optimizing your research articles for search engines:

Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar & Co.
Beel, J., Gipp, B., & Wilde, E. (2010). Academic search engine optimization (ASEO): Optimizing scholarly literature for Google Scholar and Co. Publishing, 41(2), 176–190.


Description:
This article presents the concept of academic search engine optimization (ASEO) as distinguished from the average understanding of SEO. It conducts a literature review of previous studies on SEO and offers an overview of ranking algorithms in Google Scholar and academic search engines in general.

Please click the following link to access the resource:
https://docear.org/papers/Academic%20Search%20Engine%20Optimization%20%28ASEO%29%20--%20preprint.pdf

Get found - optimize your research articles for search engines Elsevier Biggerbrains. (2012). Get found — Optimize your research articles for search engines. Retrieved from https://www.elsevier.com/connect/get-found-optimize-your-research-articles-for-search-engines.



Description:
This SEO guide offers tips for academics to maximize readership and raise publicity for their journal articles with strategies targeting five key areas: keywords (keyword analysis), social media (telling people about your articles), metadata (descriptions and information about data), citations (proof of validity) and graphics (types of graphics and keyword usage).

Please click the following link to access the resource:
https://www.elsevier.com/connect/get-found-optimize-your-research-articles-for-search-engines


Help Readers Find Your Article
SAGE Publishing. (n.d.). Help readers find your article. Retrieved from https://us.sagepub.com/en-us/nam/help-readers-find-your-article.


Description:
This item — which is under the Journal Author Gateway section of SAGE Publishing, entitled ‘Help Readers Find Your Article’ — suggests specific ways to enhance visibility with search engines. It analyzes and compares two real examples of articles, one of which is optimized and the other not for Google Scholar, to illustrate techniques for designing more searchable titles, abstracts, and keywords for articles.

Please click the following link to access the resource:
https://us.sagepub.com/en-us/nam/help-readers-find-your-article


Maximize Your Article's Impact with Kudos
SAGE Publishing. (n.d.). Maximize your article's impact with Kudos. In Journal Author Gateway. Retrieved from https://us.sagepub.com/en-us/nam/maximize-your-articles-impact-with-kudos.


Description:
SAGE Publishing introduces Kudos, a service available free of charge for researchers to maximize the visibility and citability of articles. Kudos enables users to explain, enrich, share and measure the impact of their articles. This webpage introduces Kudos and contains resources for further reading about the service.

Please click the following link to access the resource:
https://us.sagepub.com/en-us/nam/maximize-your-articles-impact-with-kudos


Academic Search Engine Optimization
Shafer, S. (n.d.). Academic search engine optimization. Retrieved from http://guides.library.ucla.edu/c.php?g=180830&p=3906333.


SEO for Authors: A How-to Guide
Shafer, S. (n.d.). SEO for authors: A how-to guide. Retrieved from http://guides.library.ucla.edu/c.php?g=180830&p=1188059.


Description:
This section ‘Academic Search Engine Optimization’ of the UCLA library’s research guide introduces the criteria used by different search engines (such as Mendeley, Google Scholar and PubMed) for ranking articles. It also introduces the merits of self-archiving and preprints tactics for enhancing performance in citation metrics.

Another article — ‘SEO for authors: A how-to guide’ — offers tips to make publications more discoverable. It provides three ways to optimize articles after publication, viz. publishing articles on one’s homepage, updating and replacing outdated articles online, and creating parent web pages for PDF files.

Please click the following links to access the resources:
Academic search engine optimization
http://guides.library.ucla.edu/c.php?g=180830&p=3906333

SEO for authors: A how-to guide
http://guides.library.ucla.edu/c.php?g=180830&p=1188059


Writing for SEO
Wiley-Blackwell Author Services. (n.d.). Writing for SEO. Retrieved from
https://authorservices.wiley.com/author-resources/Journal-Authors/Prepare/writing-for-seo.html


Description:
This guide offers tips for making sure your articles are discoverable. In particular, it provides an example of a well-optimized abstract to pinpoint how optimization can be done. It also provides links to Wiley’s webinars or author blog series devoted to promoting the accessibility of research materials.

Please click the following link to access the resource:
https://authorservices.wiley.com/author-resources/Journal-Authors/Prepare/writing-for-seo.html


How to promote your work using off-page SEO (Search Engine Optimization)
Webster, J. (2014). How to promote your work using off-page SEO (Search Engine Optimization). Retrieved from https://hub.wiley.com/community/exchanges/discover/blog/2014/06/04/how-to-promote-your-work-using-off-page-seo-search-engine-optimization?referrer=exchanges.

Description:
This blog entry from Wiley introduces ways to sustain the scholarly presence of researchers online through navigating social media such as blogging, Google+ and other network building services. It contains links to other blog entries which centre on particular ways to enhance the visibility of your research through LinkedIn and blogging.

Please click the following link to access the resource:
https://hub.wiley.com/community/exchanges/discover/blog/2014/06/04/how-to-promote-your-work-using-off-page-seo-search-engine-optimization?referrer=exchanges


The impact of metadata implementation on webpage visibility in search engine results (Part II)
Zhang, J. & Dimitroff, A. (2005). The impact of metadata implementation on webpage visibility in search engine results (Part II). Information Processing and Management, 41(3), 691–715.


Description:
This article highlights the importance of metadata of websites (i.e. data about data, such as title, subject, and description) which can affects their visibility in search engine results. This suggests the importance of a consistent use of keywords in enhancing the possibility of being indexed, searched, and located online.

Please click the following link to access the resource:
http://www.sciencedirect.com/science/article/pii/S0306457303001134?via%3Dihub